article thumbnail

7 Key Issues To Avoid When Creating Your Buyer Personas

Lead Forensics

They should guide you on what content to produce and which products and events are most likely to attract them. Students may not be your target market, but they may visit your website for research purposes. They are simply a generic representation of the key people who are most likely to buy your product. Humanize your conten t.

article thumbnail

The Ultimate Guide to Nonprofit Fundraising

Hubspot

For example, you'll notice we have events listed under both individual and corporate fundraising below. A few reasons why you may implement individual fundraising tactics include the need to raise money for an emergency or natural disaster, trips, life events, education, or medical expenses. Individual Event Donations.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Achieving customer experience excellence at seven critical life cycle points

ERDM

In short, now is the time to shift to person-to-person (P2P) marketing. THE FOUR UNIVERSAL TRUTHS OF CUSTOMER EXPERIENCE ERDM Corp conducted over 16,000 hours of in-depth, hour-long research interviews with the customers and prospects of clients such as IBM, Microsoft, QVC and 10X Genomics. This is known as reciprocity of value.

article thumbnail

Achieving customer experience excellence at seven critical life cycle points

ERDM

In short, now is the time to shift to person-to-person (P2P) marketing. THE FOUR UNIVERSAL TRUTHS OF CUSTOMER EXPERIENCE ERDM Corp conducted over 20,000 hours of in-depth, hour-long research interviews with the customers and prospects of clients such as IBM, Microsoft, QVC and 10X Genomics. This is known as reciprocity of value.

article thumbnail

Yours in Marketing Episode 2 – ft. Cyrus Shepard

Directive Agency

So many of your pictures out there, when you’re giving events, you’re giving speeches, you’re sporting the fedora. But that’s how I got started in SEO, it was just an incredible series of fortunate events. P2P Interview with Ashton Meisner. Cyrus Shepard : Yeah. Cyrus Shepard : Oh yeah, yeah, yeah.

article thumbnail

Yours in Marketing Episode 2 – ft. Cyrus Shepard

Directive Agency

So many of your pictures out there, when you’re giving events, you’re giving speeches, you’re sporting the fedora. But that’s how I got started in SEO, it was just an incredible series of fortunate events. P2P Interview with Ashton Meisner. Cyrus Shepard : Yeah. Cyrus Shepard : Oh yeah, yeah, yeah.

article thumbnail

Vertical SaaS: The Future of SaaS Is in Niche Industries

Single Grain

Lufax , a Shanghai-based financial asset exchange SaaS product that focuses on P2P lending solutions for banks and insurance companies, rose in valuation to $39.4 Conducting market research is equally important. Pro Tip: Pick at least three verticals and conduct extensive market research. Researchers. Professors.

Verticals 128