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2020 Local SEO Success: How to Feed, Fight, and Flip Google

Moz

It does my heart good to see it, but here’s my completely unsentimental take on the challenges you face: The Internet, and Google’s local platforms in particular, are a complete mess. Google is the biggest house on the local block; you can’t ignore it. Level 1: Feed Google. And something beyond dollar, too: civic satisfaction.

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Book Review: Social Media Marketing

Webbiquity

I wore out a highlighter on this one, but here are a sampling of representative quotes: “The difficult part of finding success in social media is dedicating the resources and time to your social media strategy. Social Sharing (YouTube, Flickr, SlideShare, etc.). Social Events (e.g., Eventful, Meetup, Upcoming, etc.).

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How to build a winning pharma marketing strategy using digital-first events

SpotMe Blog

Have you considered adding digital-first events to your pharmaceutical marketing strategy? We’ve spent 750+ hours analyzing how our life science customers are using digital-first events as a powerful channel in their pharmaceutical marketing strategy. Events are one of the only remaining sources of first-party data.

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50 Ways to Use Video Messaging to Make Business Personal Again

Vidyard

Now accounting for 73% of all Internet traffic and more than 25 billion daily views on Facebook, SnapChat and YouTube alone, the pace at which we’re devouring video is staggering. If you’d like to start trying these ideas yourself, just download the free ViewedIt app in your Google Chrome browser and get started today!

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The 24 Best Email Marketing Tools

Webbiquity

Google Review Count: 446. Sample review: “You need a tool to manage your email list and subscribers. Google Review Count: 349. Sample review: “Ever forget to follow up with a contact? Google Review Count: 332. Google Review Count: 285. Google Review Count: 270. Google Review Count: 261.

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Make Your LinkedIn Profile Work for You | chrisbrogan.com

Buzz Marketing for Technology

Here’s the first paragraph of my summary: I show businesses how to use social media technologies for external community building and outreach, and for internal collaboration. I found your sample profile… er… dry. Hope to see you again at an upcoming event! Upcoming.org Events. check it out. chrisbrogan.

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How to efficiently set up your content planning for 2019

Sprout Social

Here’s a sample of my editorial roadmap for you to understand what I am talking about before I go into more detail: As you can see from the above screenshot, the roadmap may help target two important dates, i.e. Thanksgiving and Pubcon conference, within one content asset. You can grab a copy of the sample content roadmap here.