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The Effective Marketer
MAY 3, 2011
Based on a recent report on Marketing Technology Adoption for 2011 , the findings of their research shed some light on the challenges we face when it comes to marketing technology. Marketers as Technologists According to Forrester’s research, data driven marketers are divided about technology investments.
The Effective Marketer
MAY 9, 2011
The power of marketing automation is the ability to target your marketing database with specific content based on their behavior and stage in the purchasing process. Interns are ‘liking’ pages on facebook while the events coordinator is Tweeting about the trade show giveaway at their booth. United States License.
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The Effective Marketer
MARCH 9, 2010
Design #5 Email Sender: MarketingProfs Email Title: How Businesses are Marketing with Facebook and Twitter What I Like: Really great color combination makes it easy in the eye. Clear header with big title and date/time of the event. You can follow any responses to this entry through the RSS 2.0 Big but concise lead-in.
Online Marketing Institute
NOVEMBER 1, 2010
I hope this blog brings you a fresh perspective on the future of B2B marketing and best practices that you can put to work today to improve Marketings standing and influence inside your firm. This blog draws on the heritage of my Forrester research. This is our second joint endeavor on this topic. What’s making a comeback?
Online Marketing Institute
AUGUST 14, 2011
You can follow any responses to this entry through the RSS 2.0 Why not just establish some sort of conversion goal from the web on your own site (blog or www) as hub and create a social segmentation, establish process to campaign tag special links / promos and set everything else as a KPI (community size, engagement events).
Online Marketing Institute
DECEMBER 23, 2010
Log in now ClickZ Interactive Marketing Events Search Engine Watch Search Marketing Conferences Subscribe to Newsletter Subscribe to RSS Feeds Free Webcasts Members Area Forums Advertise You are here: SEW Home › Experts › Social Media Marketing › B2B Social Media Marketing -- Does It Work?
Convince & Convert
SEPTEMBER 21, 2010
Unbelievable turnout (more than 260) for a first-time event, and tremendous kudos to Fred Von Graf , who organized it practically solo. Using the Forrester Social Technographics Ladder, understand how your target audience (as defined by gender, age, and geography) uses social media. Then this is the blog post for you.
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