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Art of Pre-Trade Show Planning to Maximize ROI

SmartBug Media

Pre-trade show efforts could look like a lot of different things, including (but not limited to): Email outreach Paid advertising Targeted PR Speaking roles Event sponsorships At the bare minimum, attendees must know where and how to meet you at the event if they want to hear more about your offering. Just ask Symphony Talent!

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19 New Featured Sources on the B2B Marketing Zone

Webbiquity

Why Digital Media Outreach Shouldn’t Be Ignored , April 28, 2010. Paul Gillin ( Event Marketing Communities Forecast Loyalty Custom Publishing Direct Marketing Event ). How to Calculate Social Marketing ROI , June 24, 2010. Aaron Pearson ( @apearson ) + others. Wednesday, June 9, 2010. Hate Cold Calling?

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How to Launch a Virtual Conference for Lead Generation and Customer Acquisition: A Step-by-Step Guide

Hubspot

We mean interactive, live panels and microsites dedicated to the single purpose of promoting one event with various sessions a person can “attend.”. 3) A Virtual Conference by HubSpot 4) How to plan a virtual conference Set the vision Speaker outreach Creation of assets Promotion Go Live Analysis 5) Learning Lessons.