Art of Pre-Trade Show Planning to Maximize ROI
SmartBug Media
MAY 9, 2024
Regardless of whether the event lasts a day or a week, trade shows are a whirlwind and require a robust plan of action. Not only does a good plan ensure that everything goes smoothly the day of, but it’s also necessary to maximize lead capture. Try to expand beyond typical promos or email outreaches.
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