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How Personalized Brand Experiences Help Drive Customer Loyalty

Webbiquity

Image credit: cottonbro studio on Pexels B2C brands (and B2B companies increasingly, as well) focus on personalizing their services to build recognition in a cutthroat market. It offers each buyer a customized experience through brand messaging, marketing, recommendations, and offers. Personalization can help. billion revenue.

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4 Factors That Will Affect Marketing Automation In 2020

BenchmarkONE

So many of us are congratulated for our work ethic when, in reality, we’re working far too much. Which is what makes marketing automation genuinely amazing. It makes our lives a whole lot easier by automating certain tasks so we can focus on our other important duties. There’s A Voice Search Revolution.

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How SalesIntel’s Unlimited Everything B2B Data Plan Works—Top Q&As On the Plan and Pricing

SalesIntel

Worrying about credits and data management takes all the fun out of sales and marketing efforts, so we made it easy by making it all available. We offer special packages, especially for marketing agencies, staffing firms, and others who need to support clients with our data. SalesIntel’s plans are paid annually.

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A B2B Copywriter’s Top 5 Tools for ABM

The ABM Agency

As the popularity of account-based marketing —specifically tailoring content and creating unique messaging for individual accounts—continues to rise, the pressure is on for marketers to create campaigns that are more targeted and distinctive than ever before.

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A Comprehensive Guide to Outsourcing Advertising in 2023

Single Grain

In today’s competitive business landscape, making the right decisions about your advertising strategy can be the difference between success and stagnation. But with so many marketing channels, tools and techniques available, how do you know which path to take? Let’s dive deeper.

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Optimizing Your WordPress Business Blog

Industrial Marketing Today

Optimizing (SEO) your business blog is critical because it allows your target audience to find you in search engines and attract traffic. Organic or natural search engine optimization (SEO) has always been shrouded in mystery, bordering on voodoo. I keep these checked to avoid any duplicate content issues.

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Top 10 Scariest Marketing Halloween Costumes

Hubspot

In honor of our favorite spooky holiday, we've put together a list of the scariest marketing costumes. The Paid Links Buyer. Just like paying money for that endorsement would get the ethics committee up in arms, so too does purchasing inbound links. The once proud advertising vehicle has become a drain on marketing budgets.