Remove Ethics Remove Hubspot Remove PageRank Remove Product
article thumbnail

An Introduction to Black Hat SEO

Hubspot

It’s a more ethical approach that abides by the terms and guidelines set out by search engines. White hat SEO is a more ethical way of doing SEO by creating quality content and a good user experience. This includes sending a website free products in exchange for links. Abusing Structured Data/Rich Snippets.

SEO 76
article thumbnail

8 Interesting Things You Probably Didn't Know About Google's Algorithm

Hubspot

Where and how your pages rank in Google can make or break your organic search traffic, so it’s important to understand how the algorithm works and how to ethically optimize for it. That’s where we see one of the first mentions of PageRank, which is the technology that Google continues to use to help rank search results.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

What is a Link Wheel? Do Link Wheels Still Work for SEO in 2021?

seo.co

The more sites you can build around the same product, the easier it will be to manage. As Hubspot explains in the article linked above, a ‘follow’ link was included in a sponsored post about Chrome. The webspam team penalized the page on www.google.com/chrome, dropping its Pagerank for two months. That’s not allowed.

article thumbnail

Post-Hummingbird Search: An (Almost) A-Z Glossary of Winning at SEO

Hubspot

Authority: Google’s PageRank is gone forever! Backlinks: Backlinks are another word for inbound links which, when ethically gained, are still helpful for good SEO. Search in 2014: A Glossary of Best Practices. Oh wait, no it’s not.

SEO 28
article thumbnail

How to Build Inbound Links the White Hat Way

Hubspot

This post originally appeared on HubSpot's Agency Post. According to Google’s Webmaster Tools Quality Guidelines , “Any links intended to manipulate PageRank or a site’s ranking in Google search results may be considered part of a link scheme and a violation of Google’s Webmaster Guidelines. Too many link exchanges.