Martech
JULY 25, 2022
Without demonstrable proof that marketing initiatives are driving business results, marketers’ budgets are easy pickings for leaders seeking to improve profitability or just keep the business afloat during challenging times. And it’s not just marketing department jobs and media budgets that are at stake.
TrustRadius Marketing
OCTOBER 21, 2022
The right HR software solution can improve your workplace environment tremendously. The biggest issue is the software selection process and how to find one to meet your business needs. . What is HR Software? Put simply, it’s designed to manage your employees and their experiences.
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Martech Advisor
OCTOBER 7, 2019
Sherri Kolomayz, Senior Product Marketing Manager, Infor, shares tips for keeping new year planning evergreen and relevant for changing customer habits. As the calendar months roll into fall, visions of spreadsheets, pivot tables, calendars, and PowerPoint presentations loom in every marketer’s mind.
Valasys
FEBRUARY 11, 2019
A strategic alliance that creates the Industry’s first ‘Ideation to Experience’ solution has been announced at the Epi Partner Close-Up event in Stockholm on the 6th of February between Aprimo and Episerver. They can do this through the elimination of rogue campaigns, delayed projects and customer loss through inconsistent experiences.
Vision Edge Marketing
SEPTEMBER 26, 2017
Marketing Operations (Marketing Ops) is a well-established function. Whether performed by one person in a small company or a large team in a billion-dollar business, it is present in 70% of Marketing organizations overall and in 82% of Best-in-Class (BIC) Marketing organizations. These are the Value Creators.
Customer Experience Matrix
MAY 21, 2015
Ah yes, in Las Vegas, at ONE: Teradata Marketing Festival, which is Teradata's conference for users of its marketing applications. What the conference did offer was a detailed look at Teradata’s current marketing applications, vision, and product roadmap. But I digress. Where was I?
Content Standard
APRIL 16, 2024
This article explores how AI can streamline the process without sacrificing quality or strategy. With advertising costs continuing to rise, marketers are leaning again into SEO as a more sustainable and cost-effective solution to overshadow the competition, grow brand awareness, and feed the digital funnel.
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