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Social business: enterprise knowledge goes retail

Biznology

You can’t tell who’s the enterprise architect assigned to the project you just joined. It’s past time that enterprise knowledge goes retail. Furthermore, knowledge became so big that no SME knows everything about any subject area. You can’t figure out how to submit a travel expense.

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Social business: enterprise knowledge goes retail

Biznology

You can’t tell who’s the enterprise architect assigned to the project you just joined. It’s past time that enterprise knowledge goes retail. Furthermore, knowledge became so big that no SME knows everything about any subject area. You can’t figure out how to submit a travel expense.

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ClickInsights: What is your favorite white paper? Why do you like it?

Ambal's Amusings

Jonathan Kantor's Favorite White Paper -- Transforming Sampling into Shopper Marketing: Walmart’s “Bright Ideas” Event Program. Jonathan Kranz's The eBook eBook: How to Turn Your Expertise Into Magnetic Marketing Material. Edwards Enterprise Software (now a division of Oracle Corporation).

Paper 100
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The Biggest Challenge in Creating and Marketing White Papers

Ambal's Amusings

Business decision makers don't read white papers just because a product or service is "cool" They have real business problems they are trying to solve. How should marketers solve this informational need? We asked white paper experts: " What is the biggest challenge in creating and marketing a white paper?

Paper 100
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ClickInsights: What is the biggest mistake to avoid when writing a white paper?

Ambal's Amusings

So you invest time and money in creating and marketing white papers. Bob Bly's Book The White Paper Marketing Handbook. Savvy B2B Marketing blog posts about white papers. Blog Savvy B2B Marketing. Her website is Ten Ton Marketing. Savvy B2B Marketing blog posts about white papers. White Paper FAQs.

Paper 100
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The Brand Marketer’s All-Inclusive Guide to Generative AI

Content Standard

Generative AI is all the buzz, but what is it, and how can marketers harness its potential to create and scale relevant, personalized, and data-driven content experiences? It’s a powerful tool that, when applied correctly, can expand the reach and relevance of your content marketing through a wide range of use cases.

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5 Ways SMB Business Owners Can Revamp Their Digital Marketing Strategy

Single Grain

The Internet has become the great leveler when it comes to marketing. No matter how large or small your business is, there are a wide variety of ways that you can get a big impact from a well-planned and well-executed digital marketing strategy. Dive Deeper: Email Marketing vs. Chatbot Marketing: The Ultimate Showdown.

SMB 111