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A Penguin-Damaged Company Makes its SEO Recovery & Other Marketing Stories of the Week

Hubspot

It may have been a shorter work week than usual, but the inbound marketing news sure didn't slow down. This post is useful because it gives us a step-by-step walkthrough of how an actual company who was dinged in the SERPs by the Penguin update recovered its listing positions. From eMarketer. Juicy data?

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A Marketer's Guide to Accumulating Awesome Online Reviews

Hubspot

Additionally, eMarketer reports that 65% of users age 18-24 consider information on social networks when making a purchasing decision. If you're a HubSpot customer, you can do this quickly for your own website by setting up a landing page with a form prompting customers to share their experiences with you. Leverage Your Blog.

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199 Digital Marketing Stats to Drive Your Marketing Strategy

Marketing Insider Group

Here are 199 Digital Marketing Stats to drive your marketing strategy… Content Marketing Stats. On average, inbound marketing overheads 62% less per lead than outbound marketing, which is more traditional. Blog content creation is a top priority for marketers. So without further ado. Sparktoro).

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Why You Need Social Media, Even if Your Customers Don't

Hubspot

And eMarketer predicts there will be 1.43 It's an attempt to convince you that there are many other reasons why social media is a crucial component of a well-rounded inbound marketing strategy -- and they have nothing to do with "engaging" with your target audience. billion worldwide social media users in 2012.

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How B2B Marketers Can Succeed on the 6 Big Social Networks

Hubspot

In fact, eMarketer reports that 52% of US small businesses don't feel they are marketed to by other businesses effectively , while 46% feel they're being "sold" to instead of "spoken" to. At HubSpot, we update our LinkedIn company status 4 times a day, each time publishing either a new blog post, or a lead generation offer.

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An Introduction to 7 of the Most Popular Social Networks for Business

Hubspot

To inbound marketers, all of this content probably seems pretty great -- but it also means it takes a lot of work to get your content to stand out in the crowd. Just look at how often HubSpot posts on Twitter to get our content some visibility in the news feed! Twitter's Superpower. minutes in November 2011. so what's the value?

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Best Social Media and Digitial Marketing Research and Statistics of 2011, Part 1

Webbiquity

” Executives & Online Video [CHARTS] by eStrategy After Hours David Erickson shares eMarketer findings about the popularity of online video among business executives. companies now use social media for marketing. are the most retweetable day/time of the week, per Dan Zarella of HubSpot. (I And 73% of U.S.