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What is: audio advertising?

Choozle

According to an eMarketer study , more than three-quarters of US internet users will listen to digital audio formats like podcasts and streaming music at least once a month this year. This audio content can be streamed on a variety of devices like desktop, mobile phones, over-the-top televisions, and smart speakers.

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How to put the "Viral" in B2B Marketing Viral Campaigns?

Ambal's Amusings

Ardath’s book, eMarketing Strategies for the Complex Sale is now shipping! Ardath Albee's book eMarketing Strategies for the Complex Sale. First some background for those of you who would not stoop so low as to know who Snookie or what the Jersey Shore reality television show is. Ardath Albee's Tip. Adam Needles.

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Best Social Media and Digital Marketing Research and Statistics of 2011, Part 2

Webbiquity

Executives Fail to Focus on Social Media Marketing Strategy by eMarketer. SEO Underused, Forrester Report Suggests by MediaPost Search Blog. Laurie Sullivan reports Forrester research discovering that three-quarters of technology vendors have embraced SEO; less than 10% don’t use search optimization at all.

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9 Podcast Trends You Can’t Ignore in 2020

Single Grain

Although ads can disrupt the user experience, there are fewer ads on podcasts than on radio or television. According to Forrester, the podcast industry may surge north of $1 billion in ad revenue in 2020. It’s changing the face of digital advertising so swiftly that, according to eMarketer, 86.2% will be programmatic by 2020.