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B2B Lead Generation without Lead Nurturing is Doomed to Fail

Industrial Marketing Today

Here’s the shocking reality of B2B lead generation – 79% of marketing leads never convert into sales opportunities. B2B marketing and lead generation experts point to a lack of lead nurturing as the primary cause of this poor performance. Why is lead nurturing important? What is lead nurturing?

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You May Be Surprised At The Biggest B2B Marketing Responsibility Of 2016

Marketing Insider Group

All survey data is open to some interpretation (see this eMarketer writeup , and this coverage in MediaPost ) but from where I sit, this research is an encouraging indication of where B2B marketing is headed. My interpretation of these results starts with an understanding that the B2B buying experience has fundamentally changed.

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Does 'Being Findable' mean 'Being Everywhere'?

Ambal's Amusings

She empowers her clients to create customer-centric nurturing programs that leverage strategic story development to engage prospects until they are sales ready. Ardath’s book, eMarketing Strategies for the Complex Sale is now shipping! Create a buyer synopsis as I outline in my book, eMarketing Strategies for the Complex Sale.

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B2B Lead Generation Blog: The One Piece Of Advice You Cant Generate Leads Without

markempa

FREE E-Book 8 Critical success factors for lead generation Just tell us where to send your FREE updates Subscribe in a reader Podcast Feed Subscribe via iTunes Recognition Thanks for Reading!

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B2B Content Marketing - Less is the New More?

Ambal's Amusings

She empowers her clients to create customer-centric nurturing programs that leverage strategic story development to engage prospects until they are sales ready. Ardath’s book, eMarketing Strategies for the Complex Sale is now shipping! Some prospects may require more lead nurturing than others, and some may be ready right away.

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ClickInsights: What was your "Aha" moment in 2009? - Part 2

Ambal's Amusings

Forrester Blog for Interactive Marketing Professionals. Brian Carroll's blog B2B Lead Generation Blog. She empowers her clients to create customer-centric nurturing programs that leverage strategic story development to engage prospects until they are sales ready. Read on to get their insights. Rebel Brown's blog Phoenix Rising.

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300+ Digital Marketing Stats to Drive Your Marketing Strategy

Marketing Insider Group

Aberdeen) 51% of email marketers say email list segmentation is the most effective way to personalize lead nurturing. Bizible) Only 29% of brands nurture their existing customers beyond the initial purchase. Bizible) Only 29% of brands nurture their existing customers beyond the initial purchase. Ascend2) 34.1%