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Does 'Being Findable' mean 'Being Everywhere'?

Ambal's Amusings

She empowers her clients to create customer-centric nurturing programs that leverage strategic story development to engage prospects until they are sales ready. Ardath’s book, eMarketing Strategies for the Complex Sale is now shipping! Ardath Albee's book eMarketing Strategies for the Complex Sale.

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ClickInsights: Biggest roadblock to converting marketing leads

Ambal's Amusings

She empowers her clients to create customer-centric nurturing programs that leverage strategic story development to engage prospects until they are sales ready. Ardath’s book, eMarketing Strategies for the Complex Sale is now shipping! Ardath Albee's book eMarketing Strategies for the Complex Sale.

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B2B Content Marketing - Less is the New More?

Ambal's Amusings

She empowers her clients to create customer-centric nurturing programs that leverage strategic story development to engage prospects until they are sales ready. Ardath’s book, eMarketing Strategies for the Complex Sale is now shipping! However, streaming lead generation today happens best via content-based marketing.

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How to measure ROI on creating and marketing content?

Ambal's Amusings

She empowers her clients to create customer-centric nurturing programs that leverage strategic story development to engage prospects until they are sales ready. Ardath’s book, eMarketing Strategies for the Complex Sale is now shipping! Forrester Blog for Interactive Marketing Professionals. Ardath Albee's Tip.

ROI 100
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Does your B2B Marketing have Consistent Messages?

Ambal's Amusings

She empowers her clients to create customer-centric nurturing programs that leverage strategic story development to engage prospects until they are sales ready. Ardath’s book, eMarketing Strategies for the Complex Sale is now shipping! Are you famous for post sales customer service or pre sales information?

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How should B2B content differ for Business and Technical Decision Maker?

Ambal's Amusings

She empowers her clients to create customer-centric nurturing programs that leverage strategic story development to engage prospects until they are sales ready. Ardath’s book, eMarketing Strategies for the Complex Sale is now shipping! Leading Lights: Marketing and PR Strategist David Meerman Scott – video interview.

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B2B Lead Generation without Lead Nurturing is Doomed to Fail

Industrial Marketing Today

According to Kelly Gay, KnowledgeStorm CEO, “79% of all leads generated by marketing are not followed up by sales in a typical technology company. Of the remaining 21%, 70% are discarded by sales as not being qualified. So, less than 10% of all leads are actually followed up.”. What is lead nurturing?