ClearVoice

JUNE 11, 2019

According to a 2018 Forrester Research report [original report is available here ], marketers in the United States will increase their spending on marketing technology by 27 percent through 2022. Similarly, eMarketer estimates that for the first time ever, digital ad spend will account for more than half of the global ad market in 2019.

ROI 81

ROI Content Marketing Marketing Budget Budget Programs 81

Sprout Social

JANUARY 9, 2017

Twitter is still one of the fastest ways businesses communicate with customers via social media. of customers prefer social media as the point of contact (the highest rated method). Data from eMarketer predicted by the end of 2017, more than 70% of US brands will be on Instagram. Best Time to Post on Twitter. and 5 p.m.

Social Media 112

Social Media Media Best Practices Viral Marketing 112

Ambal's Amusings

OCTOBER 15, 2009

Forrester Blog for Interactive Marketing Professionals. Get Customers. She empowers her clients to create customer-centric nurturing programs that leverage strategic story development to engage prospects until they are sales ready. Ardath’s book, eMarketing Strategies for the Complex Sale is now shipping!

ROI 100

ROI B2B Marketing Paid Search Agency Planning 100

Online Marketing Institute

MAY 24, 2009

How to determine Lifetime Customer Value ► May ( 4 ) How do you measure Marketing ROI? Buying Cycle – You have a customer – now what? IMO, that’s wrong and B2B marketers are missing out on connecting with the real context of their prospects and customers. What do your C-Level Execs want from Marketing?

Psychographics 40

Psychographics Work Management B2B Sales B2B Marketing 40

Porch Group Media

MARCH 25, 2020

The relationship between brands and customers has changed radically over the past few decades. In order to understand how a consumer shops and makes purchase decisions, brands must start by getting to know their customers. Getting to Know Your Customers. Understanding your customers requires a data-driven mindset.

Ideal Customer Profiles 53

Ideal Customer Profiles Emarketing Customer Satisfaction Work Management 53

Hubspot

AUGUST 20, 2019

Emarketer ). At least 3% of Facebook profiles are fake. Only 3 percent of Tweets about customer service issues call out the company's username with the @ symbol. eMarketer ). There over 530 million user profiles on LinkedIn. Forrester ). billion users worldwide. To break it down, 90.4% of Millennials, 77.5%

Statistics 101

Statistics Social Media Social Marketing Paid Search Agency 101

Convince & Convert

FEBRUARY 7, 2017

billion, as per a report published by eMarketer. percent, as forecasted by eMarketer. Instagram has announced the addition of a new feature on its platform: business profiles. This feature offers a professional-looking profile and lets you pull your contact information from Facebook, while retaining Instagram’s shoppable links.

eCommerce 150

eCommerce Emarketing Mobile Advertising Paid Search Agency 150

Engagio

JANUARY 2, 2019

Focusing on the customer buying experience is more important than ever. 77% of consumers have chosen, recommended or paid more for a brand that provides a personalized service or experience (Forrester). 85% of internet users specifically expect and accept personalization as a part of their online experience (eMarketer).

Account Based Marketing 54

Account Based Marketing ABM Sales Management Top of Funnel 54

Online Marketing Institute

JULY 31, 2009

Home Forrester Research « Getting Up Close and Personal | Main | Social Technographics Data Now Available » March 20, 2008 B2B Lead Management Market Heats Up [Posted by Laura Ramos ] Since the start of this year, I’ve been receiving a boatload of briefing requests from companies wanting to show me their lead generation and management solutions.

Enterprise Management 40

Enterprise Management Work Management Marketing Management Lead Management 40

Content Standard

AUGUST 26, 2015

In February 2015 I forecasted on the Content Standard , along with many more credible sources, that spending, talent acquisition, business transformation, and customer experience would play crucial roles in successful brand storytelling programs this year. Fringe Social Media No More. billion by 2017.

Budget Programs 40

Budget Programs Planning Marketing Budget Creation Trends 40

Webbiquity

JANUARY 17, 2011

by eMarketer. For example, women (63%) are more likely than men (56%) to post comments and likes to their profile, suggesting that women show a greater tendency to engage in personal communication. Meanwhile, 56% of those enterprises have a Facebook profile. Are Twitter Followers Better Than Facebook Fans? Yes—sort of.

Paid Content 100

Paid Content Stats Social Media Marketing Budget 100

B2B Marketing Zone Posts

MAY 3, 2010

In the end, you knew if you had briefings with Yankee Group, Gartner, Forrester, Jupiter and Meta Group, you had your bases covered. If so, you know how important it is to deliver relevant and valuable content to your most important current and prospective customers. With that understanding, you are ahead of the game. But Facebook?

Forecasting 40

Forecasting Social Media B2B Marketing Social Marketing 40

Convince & Convert

SEPTEMBER 21, 2010

I don’t feel the need to experiment with every new piece of software that emerges from its chrysalis, but I do feel a responsibility to you and my clients to have some idea of what’s out there and what’s worthwhile. Also, at my social media speaking engagements hither and yon I’m often asked what tools I use.

Social Media 167

Social Media Media Paid Content Webinar Metrics 167

Webbiquity

SEPTEMBER 8, 2010

Corporate profiles on social-networking sites produce greater purchase intent and more recommendations when users can become a ‘fan,’ and add the logo to their own profiles, than when they can’t. Small Biz Lead Gen Surges with Social by eMarketer. Social Media: What a Difference a Year Makes by ClickZ.

Paid Content 100

Paid Content Social Media Stats Paid Search Agency 100

Online Marketing Institute

OCTOBER 31, 2010

I don’t feel the need to experiment with every new piece of software that emerges from its chrysalis, but I do feel a responsibility to you and my clients to have some idea of what’s out there and what’s worthwhile. Also, at my social media speaking engagements hither and yon I’m often asked what tools I use.

Social Media 40

Social Media Paid Content Tools Media 40