Emarketing, Forrester, Google, Product and ROI

What every marketer needs to know about programmatic advertising

Martech

OCTOBER 19, 2022

billion, and more than 90% of all digital display ad dollars will transact programmatically, according to eMarketer. Traditional media ads can’t measure the true ROI of media campaigns in real-time. of the digital display ad market, according to eMarketer. This year programmatic digital display ad spending will hit $115.23

Advertising Agencies

Advertising Agencies Paid Content Cost Per Thousand Advertisements

ClickInsights: What ROI metric should B2B marketers use in this digital marketing era?

Ambal's Amusings

OCTOBER 15, 2009

Read these interesting blog posts on B2B marketing ROI: Kevin Joyce's Untangling B2B Marketing Campaigns ROI , Jon Miller's Improving B2B Marketing ROI: Thought Leadership With Merry Elrick , Tom Scearce's Three metrics that are more useful than Cost per Lead. Forrester Blog for Interactive Marketing Professionals.

ROI

ROI B2B Marketing Paid Search Agency Planning

The Rise of the Content Marketer « The Effective Marketer

The Effective Marketer

MAY 9, 2011

If you are even remotely interested in marketing it is clear that the more the web has transformed the way we promote our products, the more firmly ‘content’ has planted itself as the center of our lives. Does it sound familiar? A new role is starting to take shape.

Planning

Planning Marketing Budget Creation Work Management Marketing Management

Webinars

How to Leverage Behavioral Science Insights for Direct Mail Success

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300+ Digital Marketing Stats to Drive Your Marketing Strategy

Marketing Insider Group

FEBRUARY 5, 2024

DemandSage) 49% of marketers believe organic search yields the best ROI. Statista) 97% of marketers using Account-Based Marketing (ABM) report it delivers higher ROI than other marketing activities. Moz) A staggering 90.63% of content receives no traffic from Google. Search Engine Journal) Google drives 59.2%

Paid Content

Paid Content Stats Marketing Budget Webinar Metrics

Digital Ads Don’t Work And Everyone Knows It

Marketing Insider Group

FEBRUARY 17, 2021

Google, Facebook, and other social media platforms only exist because they convinced brands to spend money on “highly targeted” ads based on our behavior, demographics, or interests. Our clients spend just 5% of their ad budget on Content marketing but see 7x ROI on average. And some products are more likely to work.).

Paid Content

Paid Content Paid Search Agency Ads Banner Ads

ClickInsights: What was your "Aha" moment in 2009? - Part 2

Ambal's Amusings

DECEMBER 17, 2009

Forrester Blog for Interactive Marketing Professionals. Keeping a Closer Eye on Content ROI – CMO Council. Ardath’s book, eMarketing Strategies for the Complex Sale is now shipping! Google alerts pull a wide variety of information to you. Read on to get their insights. Rebel Brown's blog Phoenix Rising.

Marketing Automation Services

Marketing Automation Services Work Management Marketing Management B2B Thought Leadership

199 Digital Marketing Stats to Drive Your Marketing Strategy

Marketing Insider Group

SEPTEMBER 14, 2020

The percentage of internet users that conduct product research online is about 78%. One of our favorite content marketing ROI case studies comes from Tiger Fitness. On average, Google receives more than 77,000 searches per second. About 90% of website pages acquire zero organic traffic from Google. Think with Google ).

Stats

Stats Webinar Metrics Marketing Strategy Marketing & Strategy

Video Marketing and Sales Stats That Matter to Businesses

Vidyard

MARCH 23, 2021

Video Publishing and Production Statistics 2.3 Forrester blogs– Predictions 2021: Grounded Sellers Fly In The Face Of Old Norms, October 2020 Connect, Convert, and Close More Deals Easily create and share 1-to-1 videos. Video for Sales Statistics 1.1 Grab Prospects’ Attention 1.2 Move Deals Forward to Close 1.3 Video SEO Statistics 2.10

Stats

Stats Video Marketing Enterprise Management Planning

54 Content Marketing Stats to Guide Your 2018 Strategy

SnapApp

DECEMBER 4, 2017

Content ROI Statistics. In the eyes of Google, newer content is more likely to be relevant than a post from years back, so sometimes updating a post can be as good as writing a new one. . Those days are long gone, and now the first page of Google is wildly competitive. Blogging Statistics. Content Marketing Budget Statistics.

Paid Content

Paid Content Top of Funnel Stats Marketing Budget

Upcoming Marketing Conferences « The Effective Marketer

The Effective Marketer

FEBRUARY 3, 2011

P.S.: I’ll be presenting at the upcoming The Power of eMarketing Conference, so if you plan on going to that one let me know so we can meetup. Email Vendor Selection Methodology - Part 2 now online: [link] #emailmarketing #b2bmarketing 2 hours ago I just grabbed @ AppSumo action video, Google AdWords secrets for Free.

Conference

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Best Social Media Stats, Facts and Marketing Research of 2010

Webbiquity

JANUARY 17, 2011

70% of bloggers are organically talking about brands on their blog, and 38% of them post brand or product reviews. However, social media is more likely to increase positive thinking around a product and brand.&#. by eMarketer. Social Media Is Greater Marketing Priority for Small Businesses by eMarketer. Yes—sort of.

Paid Content

Paid Content Stats Social Media Marketing Budget

Best Social Media and Digital Marketing Research and Statistics of 2011, Part 2

Webbiquity

FEBRUARY 7, 2012

Infographic: Social Media ROI Statistics by Digital Buzz. Aden Hepburn shares a wealth of social media ROI statistics here, such as that 74% of CMOs believe they will get a handle on social media ROI in 2012. Google attracts more than one billion unique visitors per month. Social Media and C-Level Executives.

Paid Content

Paid Content Social Media Statistics Research

Why Your Content Lacks Substance (and How to Fix It)

Adobe Experience Cloud Blog

OCTOBER 23, 2015

Author: Kylie Ora Lobell Anybody can go on Google, research a topic, and come up with content. Do you want to rank at the top of Google and attract your audience? Instead of relying upon Google results, pay and/or register for credible research instead (see below). Then it’s time to invest in developing stronger content.

Top of Funnel

Top of Funnel B2B Thought Leadership Thought Leadership Content

Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

SEPTEMBER 21, 2010

Tracking Google Analytics No surprise, this is my primary statistical source for Convince & Convert. Despite being free, Google keeps adding functionality to Google Analytics. Google Alerts Like most marketing professionals, I have several Google Alerts set up for my name, my company name, and topics of interest to me.

Social Media

Social Media Media Paid Content Webinar Metrics

Best Social Media Stats and Market Research of 2010 (So Far)

Webbiquity

SEPTEMBER 8, 2010

And my favorite: “The ROI of social media is that your business will still exist in five years.&#. 51% of active Twitter users follow companies, brands or products on social networks. Twitter users frequently exchange information about products and services.&#. Small Biz Lead Gen Surges with Social by eMarketer.

Paid Content

Paid Content Social Media Stats Paid Search Agency

The 39 Social Media Tools I’ll Use Today

Online Marketing Institute

OCTOBER 31, 2010

Tracking Google Analytics No surprise, this is my primary statistical source for Convince & Convert. Despite being free, Google keeps adding functionality to Google Analytics. Google Alerts Like most marketing professionals, I have several Google Alerts set up for my name, my company name, and topics of interest to me.

Social Media

Social Media Paid Content Tools Media

Digital Future: Predictive Advertising, Chapter 2 – The 9 Biggest Challenges in Marketing Technology at a Glance

QuanticMind

NOVEMBER 28, 2016

Forrester Research suggests that “most search marketers track an array of metrics. For example, advertising ecosystems are changing rapidly: mobile Google searches surpassed queries from desktop in the summer of 2015, according to TechCrunch , and eMarketer predicts that in 2016, digital display ad spending will jump 39.7%

Advertising Agencies

Advertising Agencies Enterprise Management Work Management Marketing Management

B2B Marketing Zone

What every marketer needs to know about programmatic advertising

ClickInsights: What ROI metric should B2B marketers use in this digital marketing era?

Webinars

Trending Sources

The Rise of the Content Marketer « The Effective Marketer

Webinars

300+ Digital Marketing Stats to Drive Your Marketing Strategy

Digital Ads Don’t Work And Everyone Knows It

ClickInsights: What was your "Aha" moment in 2009? - Part 2

199 Digital Marketing Stats to Drive Your Marketing Strategy

Video Marketing and Sales Stats That Matter to Businesses

54 Content Marketing Stats to Guide Your 2018 Strategy

Upcoming Marketing Conferences « The Effective Marketer

Best Social Media Stats, Facts and Marketing Research of 2010

Best Social Media and Digital Marketing Research and Statistics of 2011, Part 2

Why Your Content Lacks Substance (and How to Fix It)

Convince and Convert Blog: Social Media Strategy and Social Media.

Best Social Media Stats and Market Research of 2010 (So Far)

The 39 Social Media Tools I’ll Use Today

Digital Future: Predictive Advertising, Chapter 2 – The 9 Biggest Challenges in Marketing Technology at a Glance

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