Perspective on the B2B Demand Generation Benchmark Survey Report
KoMarketing Associates
JANUARY 25, 2013
Despite scoring low for quantity and quality leads, more than 50 percent of those polled said they will make Facebook, Twitter, and Linkedin a priority in 2013. We were surprised to see the significance in telemarketing and cold calling. Most Used Channels. This chart ranks each channel from most to least popular.
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