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The Big Shift: How the Economy, AI, and Privacy are Changing Everything We Know About Marketing

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Navigate ever-changing email privacy regulations. Wendy and her team at Daxko had to navigate a complex landscape with multiple brands and email domains, but ultimately felt prepared when stricter email sender requirements at Google and Yahoo took effect in February. Protecting your email domain health is super critical.”

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Lead Scoring Model: Building a Framework to Drive Conversion

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Email domains Instead of requiring a business email domain to download content, simply use negative scoring to de-prioritize leads who use personal or.edu emails. How many email clicks? And maybe they just never answer an email or phone call, going radio silent for no discernible reason. Which industries?

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5 Groups to Join on LinkedIn if You’re in Marketing

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LinkedIn groups are, in fact, still a thing. Because for folks like us, LinkedIn is a must. According to the Content Marketing Institute, 96% of B2B content marketers use LinkedIn — it’s the most effective platform to reach business audiences, and we tend to spend time where our audiences are.

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3 Ways to Start Earning Links

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For example, you might learn that a topic related to AI performed well, so you pitch your SME as a podcast guest, discussing how companies use AI in email campaigns to increase response rates by 20%. Consider including the working headline of the guest post or podcast episode in your email subject line. Write your pitch.

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Digital Advertising Terms and Jargon Every Marketer Should Know

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Digital ad channels include display ads, social media, email, and mobile in-app advertising. Among other things, it governs the use of web cookies and email marketing. Advertisers can target lookalike audiences on digital advertising platforms such as Facebook and LinkedIn. What is a Channel in Advertising?