SmartBug Media

JUNE 26, 2020

Closed won opportunities are marked as customers, but HubSpot doesn’t automatically do anything to the lifecycle stage of a closed lost opportunity. Because these contacts’ lifecycle stage is still “opportunity,” marketers often forget about them. Custom HubSpot Processes. + The Debate. No additional effort is required. -

Lead Ranking 111

Lead Ranking Marketing Qualified Leads Hubspot MQL 111

Hubspot

FEBRUARY 1, 2021

Our INBOUND marketers recommend highlighting the distinct difference between an early bird and regular ticket, making it irresistible for people to sign up. Isabella Kirsch, INBOUND Marketing Manager, says, “We like to create urgency with the pricing structure to engage our audience early on. Add a date limit, too.

Inbound Marketing 100

Inbound Marketing Tips Planning Paid Search Agency 100

SmartBug Media

DECEMBER 9, 2022

The answer of who will win the HubSpot Marketing Hub Enterprise versus Marketing Hub Professional showdown isn't super clear-cut—one is not inherently "better" than the other. In case you’re not familiar, HubSpot’s Marketing Hub is a resource that puts all your marketing tools and data together in one platform.

Enterprise Management 94

Enterprise Management Multi-Touch Attribution Marketing Budget Account Based Marketing 94

sagefrog

MAY 22, 2024

Harnessing Automation to Reduce Workload As automation becomes more accessible through platforms like HubSpot , learning how to utilize these tools effectively can greatly enhance various marketing processes: Automate Repetitive Processes: Tools like HubSpot workflows can automate email campaigns, lead scoring, and data management tasks.

Work Management 62

Work Management Marketing Management Advertising Agencies Paid Search Agency 62

Navigate the Channel

JULY 13, 2023

But even if click-through rates (CTRs) and conversions are better KPIs than open rates, no one disputes the value of a smart email campaign to build brand awareness, generate website traffic and leads, boost customer engagement, promote other marketing channels, such as blogs, and stimulate product trials. OK, we get it.

Email Marketing 120

Email Marketing Planning Paid Search Agency B2B Thought Leadership 120

sagefrog

MAY 22, 2024

Harnessing Automation to Reduce Workload As automation becomes more accessible through platforms like HubSpot , learning how to utilize these tools effectively can greatly enhance various marketing processes: Automate Repetitive Processes: Tools like HubSpot workflows can automate email campaigns, lead scoring, and data management tasks.

Work Management 52

Work Management Marketing Management Advertising Agencies Paid Search Agency 52

SmartBug Media

FEBRUARY 24, 2021

To answer these questions, we created an email marketing impact report to help you understand if and how consumer behavior changed during the most critical months of the COVID-19 pandemic. The Benefits of Email Marketing. If you want someone to actually read your email, make sure you’re leveraging personalization.

Email Marketing 104

Email Marketing Marketing Automation Services Paid Search Agency Click Rate 104

Customer Experience Matrix

JULY 30, 2009

Summary: Hubspot offers a bundle of Web traffic generation and lead management features in one low-cost package. Yesterday’s post described one strategy to sell marketing automation to small businesses: provide a specific, turnkey service that requires virtually no skill or effort from the user. Hubspot has accepted this challenge.

Small Business Marketing 120

Small Business Marketing Bundling Work Management Paid Search Agency 120

ClickZ

JANUARY 22, 2020

30-second summary: By simply adopting marketing automation technology, a company can significantly free up a marketers time and enable them to focus on more important revenue building projects as these tools can help to automate numerous repetitive tasks such as emails, campaign management, website analysis and social media marketing.

Marketing Automation Services 144

Marketing Automation Services Budget Programs Enterprise Management Marketing AI 144

Hubspot

AUGUST 24, 2017

Classic digital marketing tactics like email have become so overcrowded that approaching inbound creatively is crucial to standing out from your competition. The key to doing direct mail right is keeping it aligned with your inbound marketing funnel. Creative Ways to Incorporate Direct Mail -- at the Right Time.

Inbound Marketing 78

Inbound Marketing Marketing & Strategy Marketing Strategy Landing Pages 78

SmartBug Media

JUNE 2, 2022

Here are 9 ways in which you can increase your email click-through rate. Content Marketing. Content marketing is a commonly used inbound marketing tactic that provides useful content to progress a contact through the buyer’s journey. Email Campaign. Build out a campaign around it! Email Client.

Email Marketing 97

Email Marketing Privacy Policies Planning CAN-SPAM 97

Optinmonster

JUNE 27, 2022

With Constant Contact, you get a visual drag and drop builder to design email templates and create email marketing campaigns. You can select pre-designed email templates and free images to speed up the email campaign designing process. Some of the important features include: SMS marketing.

Marketing Automation Services 64

Marketing Automation Services Budget Programs Software Email Marketing 64

SmartBug Media

OCTOBER 30, 2019

A Look into the “Big Three” of Marketing Automation Tools. HubSpot , Marketo , and Pardot (in no particular order) are three of the main providers in the marketing automation world. They each provide a variety of solutions and key features that can be helpful in implementing an effective inbound marketing strategy.

Marketing Automation Services 60

Marketing Automation Services Enterprise Management Marketing Automation Work Management 60

SmartBug Media

MARCH 8, 2021

Today, we are uncovering insights from a range of SmartBug Media® clients in the finance industry that use HubSpot, as well as insights from our own team, on which email strategies they employed during the COVID-19 pandemic. We hope these strategies help you adapt your email marketing efforts whenever change arises in your industry.

Email Marketing 85

Email Marketing Planning Click Rate Open Rate 85

Martech

FEBRUARY 9, 2022

Use the following questions to help you decide: Explore marketing automation solutions from vendors like Marketo, HubSpot, Salesforce and more in the full MarTech Intelligence Report on marketing automation platforms. Have we outgrown our current marketing system? Is lead scoring a crucial part of your marketing process?

Marketing Automation Services 97

Marketing Automation Services Work Management Marketing Management Marketing Automation 97

Martech

FEBRUARY 3, 2022

Marketing automation platforms are a critical part of the martech ecosystem for many businesses, offering many benefits by streamlining manual B2B marketing tasks, including lead management, email campaign development and landing page creation. Is lead scoring a crucial part of your marketing process?

Marketing Automation Services 96

Marketing Automation Services Work Management Marketing Management Marketing Automation 96

BenchmarkONE

MARCH 31, 2022

Email marketing is still one of the most lucrative ways for businesses to connect with prospects and customers. But like all digital marketing channels, email marketing is not immune to change, and the right email marketing tools make all the difference. Benchmark Email.

Marketing Automation Services 71

Marketing Automation Services Email Marketing Work Management Marketing Management 71

Rev

SEPTEMBER 27, 2023

4 HubSpot HubSpot has emerged as one of the most popular inbound marketing platforms. It provides easy-to-use tools for creating content, tracking website analytics, and automating marketing tasks like email campaigns or lead generation activities.

Enterprise Management 78

Enterprise Management Work Management Marketing Management Budget Programs 78

Litmus

JANUARY 19, 2021

It can be tough taking your email marketing program to the next level on a tight budget—but it’s possible. So, what do you need in your toolkit to master email marketing in 2021? We teamed up with our friends at HubSpot to find out: How to improve your email marketing strategy in 2021.

Budget Programs 138

Budget Programs Work Management Marketing Management Email Marketing 138

SmarkLabs

OCTOBER 24, 2019

If you think a lot of these demand generation tactics sound like inbound marketing, you are correct! HubSpot ’s simple explanation for this is that inbound marketing is a type of demand generation activity. From there, the marketing and sales teams can determine where in the sales cycle each of these leads are.

Sales Cycle 59

Sales Cycle Demand Generation Agencies Demand Generation Top of Funnel 59

Vidyard

OCTOBER 16, 2013

Video marketing works to promote initial awareness of your brand, but an Aberdeen brief surveying over 100 marketing professionals on video found that 60% of best-in-class companies are now using video from initial awareness through to post-sale. For more content, subscribe to the blog and never miss a post!

Top of Funnel 51

Top of Funnel Inbound Marketing Video Marketing Planning 51

Huptech Web

SEPTEMBER 22, 2023

UTM parameters are an essential factor for conversion tracking because of their; Accuracy in Attribution: UTM parameters indicate where a click came from, such as a social media post, email campaign, or paid search ad keyword. You can effectively trace conversions to their beginnings with this level of preciseness.

Paid Content 52

Paid Content Conversion Marketing Automation Services Marketing Analytics Tools 52

BenchmarkONE

NOVEMBER 14, 2019

Key features: Lead management, email, sales enablement. Hubspot customers love its range of inbound marketing tools that keep you covered throughout the entirety of the buyer’s journey. Active Campaign has advanced automation features that make this software highly valuable for agencies. Price: $$$.

Marketing Automation Services 66

Marketing Automation Services Marketing Management Paid Search Agency Advertising Agencies 66

Hubspot

MAY 22, 2012

We marketers are known for launching and running various campaigns. But like lots of other terms in our industry -- 'engagement,' 'brand equity,' 'virality' -- what an inbound marketing campaign actually is sometimes seems like sort of a mystery. For example, HubSpot recently announced a brand new email tool.

Inbound Marketing 28

Inbound Marketing Top of Funnel Paid Search Agency Campaigns 28

Hubspot

MARCH 4, 2011

If you're new to inbound marketing , it may seem daunting to transform your marketing practices. I had a chance to chat with Kathryn Alexander of Ethical Impact, a recent HubSpot customer who used the free HubSpot trial to achieve success in fewer than 30 days. Try HubSpot Software Free for 30 Days.

Inbound Marketing 28

Inbound Marketing Ethics Landing Pages Planning 28

Brandpoint

APRIL 3, 2019

The marketing flywheel is an upgrade to the traditional funnel we’re all familiar with. While the funnel is a straight line from acquisition to sale, the flywheel is, as Jon Dick of HubSpot explains, a “ circular process where customers feed growth.” Engage phase tactics include: Segmented email campaigns.

Top of Funnel 106

Top of Funnel Marketing Funnels Planning Paid Search Agency 106

Hubspot

MARCH 20, 2012

We recently released HubSpot's 2011 Year in Review slide deck , filled with interesting insights into HubSpot's growth and milestones as a business over the past year. HubSpot Customer Achievements in 2011. HubSpot customers generated an average of 34,000 new leads per day in 2011. HubSpot in 2011: A Timeline.

Hubspot 28

Hubspot Enterprise Management Work Management Marketing Management 28

Hubspot

DECEMBER 16, 2015

To help you navigate the new word of marketing to students, we've compiled The Ultimate Guide to Inbound Marketing For Schools , an ebook that explains how to reach and engage students throughout their enrollment journey using content, personalization, and automation. Today, it doesn’t. a student is asked to apply)?

Inbound Marketing 28

Inbound Marketing Planning Lead Scoring Lead Ranking 28

Martech Advisor

OCTOBER 23, 2019

An automation platform should boast email marketing automation with capabilities such as triggered emails based on events and activities, personalized emails, scheduled messages, prioritizing email groups, tracking email campaigns, trigger responses, basic HTML email templates, and recording customer engagement with opens, clicks, etc.

Marketing Automation Services 79

Marketing Automation Services Enterprise Management Work Management Marketing Management 79

Customer Experience Matrix

JULY 10, 2013

sales enablement: systems to share marketing information with sales ( Genius , SalesFusion , LeadFormix , RightOn Interactive , Optify) distributed marketing: systems shared between central marketing organizations and local branches, dealers, distributors, sales agents, etc.

Demand Generation Agencies 120

Demand Generation Agencies Marketing Automation Services Paid Search Agency Small Business Marketing 120

ClearVoice

MAY 18, 2021

Closed-loop marketing allows a marketer to connect every lead, opportunity, and customer to the initial marketing campaign that brought them to the company. Software like Hubspot enables you to track the referral source of each visitor.

Work Management 69

Work Management Marketing Management Marketing Analytics Tools Touchpoints 69

ClearVoice

JANUARY 8, 2024

Use it to measure KPIs such as website visits, pageviews, bounce rates , and conversion rates HubSpot Analytics: Provides analytics for inbound marketing, sales, and customer service. Use it to evaluate email marketing KPIs such as open rate , subscriber growth rate, and unsubscribe rate.

Paid Content 52

Paid Content Process Allocation Cost per Lead 52

Hubspot

JULY 18, 2019

If you sell software, as we do at HubSpot , you’ll find yourself not only using connections for your internal software but also for your customers to use along with your software. The list we’ve compiled below is of integrations that connect with HubSpot. This isn’t to say these HubSpot integrations don’t also work with other software.

Work Management 78

Work Management Enterprise Management Marketing Management Cable 78

Hubspot

MAY 23, 2017

When I met Stream Creative (now a Platinum HubSpot Partner) in 2010 at HubSpot's INBOUND event, they told me they had no recurring revenue. It's why I started HubSpot's agency partner program in 2008, and why I've launched an agency partner program at my new company, Databox. 1) Your Own Marketing Sucks.

Advertising Agencies 72

Advertising Agencies Paid Search Agency Marketing Agencies 1 Ad Agencies 72

Hubspot

JANUARY 13, 2012

Lead nurturing is a fundamental must-have for great inbound marketing. This means lead nurturing campaigns are necessary to help move these 50% of leads through the sales cycle to make them better ready to make a purchasing decision. Don’t Lump All Your Leads Together In One Campaign. Connect with HubSpot :

Lead Nurturing 28

Lead Nurturing Email Campaigns Campaigns Sales Qualified Leads 28

Outbound Engine

FEBRUARY 11, 2019

At a minimum, the email marketing software should let you easily build an email campaign without the need to directly manipulate code, send emails to your list with good deliverability, and track campaign performance.

Enterprise Management 53

Enterprise Management Marketing Automation Services Marketing Management Budget Programs 53

TrustRadius Marketing

FEBRUARY 28, 2019

There are other KPIs that help track brand engagement across website content and email campaigns. Email open, click through, response, and forwarding rates. Shane Adair | Marketing Manager | TAB Bank. Hubspot is an all-in-one inbound marketing platform. Some popular ones include: Unique page visits.

Marketing Analytics Tools 40

Marketing Analytics Tools Marketing Automation Services Paid Content Paid Search Agency 40