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Report: 54% of Marketers Now Use Three or Four Different Channels for Campaigns

KoMarketing Associates

Marketers continue to use multiple channels to reach out to their target audiences, and new research shows that email, social media marketing, and events are leading the way. The most popular channel among marketers is email, with 90% of respondents stating that they utilize it in their strategy.

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Top 10 Lead Enrichment Tools in 2024

SalesIntel

You may have identified the perfect accounts for your solution, but if your prospect list lacks verified email and phone data, you’ll struggle to reach your intended targets. Its enrichment feature can enrich existing CRM data with just an email address by automatically appending missing company and contact information.

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7 Ways to Find Contacts for Your Target Accounts in ABM

Engagio

Desk research – manually scraping or compiling contacts from sources such as LinkedIn, media or event websites, industry forums, and social media channels. Email conventions– if you know a company uses “first.last@company.com”, then you can figure out email addresses when you only have names. InsideView.

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Email Lists: Should You Rent or Buy?

The Point

It was only a few years ago that I would have told any client who asked (and many did) that it was never a good idea to purchase an email list, and that moreover, any list of email addresses that was available for purchase was by definition compiled through nefarious means and not worth the risk. That was then. Bulk Rental/Co-Branded.

De-duping 100
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Exciting new tools for B2B prospecting

Biznology

Early examples of this exciting new trend in prospecting were Jigsaw, a business-card swapping tool that allowed sales people to trade contacts, and ZoomInfo, which scrapes corporate websites for information about business people and merges the information into a vast pool of data for analysis and lead generation campaigns. Like this post?

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Marketo’s Demographic Lead Scoring – Some Less Frequently Used Scores

Adobe Experience Cloud Blog

We have consistently found that when someone is in early stages of researching a company they will use a personal email address, and then when they are closer to purchase they will use a corporate email address. We give extra points for leads we can match with external databases, like data.com or InsideView.

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Power Opinions - Experts Select Top Three Social Media Tools

ViewPoint

We have had over 30 PowerViews interviews in the past year and I thought it would be fun to ask our PowerViews alumni a question about social media. The question was: What are the top three social media tools (ranked in order) and why? I never thought of it as a social media tool until Bob Perkins, AA-ISP listed it, but he is right.