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ViewPoint
APRIL 17, 2012
” But in a recent post on the Sales Lead Management Group on LinkedIn, Kevin McArdle, the regional sales manager for Eloqua (Chicago), advocated that sales departments should take over lead gen and he makes the following points: Sales departments are responsible for revenue. DuPont VP works on revamping brand identity.
ViewPoint
AUGUST 30, 2012
He cites the work of Nick Panayi, Director of Global Brand and Digital Marketing at the large consulting firm, CSC, and how he has created a culture of content marketing: sharing, lead nurturing, and a highly interactive site that’s hugely social and building content on a by-the-second basis. It’s hard.”. Craig’s Blog: www.funnelholic.com.
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ViewPoint
JULY 11, 2011
There is something of an irony at work here in that the MA offerings focus on generating inbound leads, and it’s a requirement that MA vendors need to supplant their own functionality with huge investments in outbound lead generation, lead qualification and lead nurturing if they want to achieve enterprise-level, complex sale success.
ViewPoint
MARCH 6, 2012
But once CEOs mandate this shift, work needs to be done to turn the vision into reality. And for the specifics on how to go about it all, walk through this presentation by Eloqua on how to map content to the buyer’s journey. This is where CMOs can make a noticeable impact. Understand the Buyer’s Experience.
ViewPoint
MAY 10, 2012
On the marketing side, companies like Eloqua, Marketo, Pardot, Silverpop and HubSpot are adding features that are nudging them closer to the sales side. ” You can connect with Christopher and learn more about his work at BtoB Magazine by visiting the following resources: Christopher on Twitter: @cfhosford. What can I do?
ViewPoint
MAY 10, 2012
On the marketing side, companies like Eloqua, Marketo, Pardot, Silverpop and HubSpot are adding features that are nudging them closer to the sales side. ” You can connect with Chris and learn more about his work at BtoB Magazine by visiting the following resources: Chris on Twitter: @cfhosford. What can I do?
ViewPoint
FEBRUARY 27, 2014
In other words, marketing automation doesn’t work without strategy. Eloqua, too, makes a strong case for strategy in its guide, “6 Pitfalls to Avoid in Your Marketing Automation Journey,” which contains the important reminder to avoid putting “too much focus on technology, and not enough focus on buyers.”.
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