markempa

NOVEMBER 29, 2016

I say I’m a sales professional trapped in a marketer’s body. The reason is, of the 13 years that I was in software sales, I sold into marketing for 10 of those years. The mandate for most sales organizations is, make more calls, send more emails. These are tactics that are absurd. Jill: Sure, Brian.

Marketing AI 0

Marketing AI Linkedin Marketing Automation Services B2B Sales 0

Industrial Marketing Today

MAY 11, 2010

The top findings I got out of the release were: 47% of the sales professionals reported a slight increase in the size of their B2B pipelines this year as compared to last year. However, the sales cycles have also become longer, making it much harder to close deals. This one caught me by surprise.

Sales Cycle 60

Sales Cycle Lead Ranking Marketing Qualified Leads B2B Sales 60

Albacross

JANUARY 17, 2020

When it comes to sales, using the right tool can have a huge impact on your bottom line. There’s an extensive range of sales software out there and figuring out which one you should invest in can be a challenging task. Albacross asked experts to share their Top 3 Sales Tools for the coming year. No need to worry, though.

Marketing Automation Services 122

Marketing Automation Services Top of Funnel Budget Programs Work Management 122

Vidyard

SEPTEMBER 22, 2014

Using Vidyard’s video analytics, Honeywell FSG can now track detailed performance data for each video across YouTube, social media channels, and their own web properties ­ all from one central reporting dashboard. “Simply having a presence on YouTube is no longer enough. .

Enterprise Management 50

Enterprise Management Video Marketing Marketing Management Marketing Automation Services 50

Vidyard

SEPTEMBER 22, 2014

Using Vidyard’s video analytics, Honeywell FSG can now track detailed performance data for each video across YouTube, social media channels, and their own web properties ­ all from one central reporting dashboard. “Simply having a presence on YouTube is no longer enough. .

Enterprise Management 50

Enterprise Management Video Marketing Marketing Management Marketing Automation Services 50

Vidyard

SEPTEMBER 22, 2014

Using Vidyard’s video analytics, Honeywell FSG can now track detailed performance data for each video across YouTube, social media channels, and their own web properties ­ all from one central reporting dashboard. Simply having a presence on YouTube is no longer enough. It was acquired by IBM in November 2013.

Enterprise Management 50

Enterprise Management Video Marketing Marketing Management Marketing Automation Services 50

Oktopost

SEPTEMBER 30, 2022

Listen to the podcast: Or catch us on Apple Podcasts , Spotify , or YouTube. But using social engagement data in your lead scoring model can make it easier to spot the potential prospects your sales teams should be focusing on. Mentioned throughout this episode are ways to lead score in: Marketo, Hubspot, & Eloqua.

Lead Ranking 118

Lead Ranking Lead Scoring Sales Qualified Leads Eloqua 118

Oktopost

OCTOBER 12, 2022

Listen to the podcast: Or catch us on Apple Podcasts , Spotify, or YouTube. Hot Topics of this episode include: Why the more data from social media you have, the more effective you can be at segmenting your database and delivering engaging content. In any B2B sales cycle, knowledge equals power. Catch all episodes here.

Segmentation 118

Segmentation Eloqua Transparency Marketo 118

Webbiquity

JUNE 14, 2011

Last week’s Online Marketing Summi t in Minneapolis drew an intense crowd of local agency and corporate attendees focused on learning the latest strategies for SEO and search, conversion rate optimization (CRO), QR codes, PPC, social video marketing, integrated analytics, social media measurement and more.

DemandBase 100

DemandBase Eloqua Marketing Automation Services Work Management 100

Convince & Convert

MARCH 18, 2016

So specifically, if you want to streamline your content creation and your content management and your content merchandising, Uberflip can definitely help with that. It’s a platform for B2B marketers, primarily B2B marketers, to create, manage, optimize, and merchandize their content. So what does it really do?

Top of Funnel 94

Top of Funnel Content Marketing CMS Development Ad Building 94

OutboundView

SEPTEMBER 20, 2018

This guide is full of actionable steps – including processes, technology, and tools that will help B2B companies build a predictable pipeline. If you’re a small businesses or startup that is looking for strategies to identify new sales opportunities, this guide is for you. How much do you spend on sales and marketing?

Paid Content 34

Paid Content Sales Management Enterprise Management Work Management 34

Vidyard

JULY 21, 2017

When sending communication to top-of-funnel leads, the associated video should be short and sweet and doesn’t necessarily have to go into product details. When sending communication to top-of-funnel leads, the associated video should be short and sweet and doesn’t necessarily have to go into product details.

Email Marketing 102

Email Marketing Video Marketing Campaigns Top of Funnel 102

Vidyard

OCTOBER 27, 2019

In under eight minutes, Vidyard’s Social Media Manager Charlie Rogers runs through the five most important channels you need to consider for your video sharing—and what you need to know about each one. Social Video Distribution 2.1 Watch and Learn Want to learn about video distribution via video? Landing Pages 1.3

Distribution 65

Distribution Paid Content Video Marketing Best Practices 65

Vidyard

OCTOBER 27, 2019

Social Video Distribution 2.1 It’s an established fact that buyers go through nearly 70% of the buying process on their own before ever talking to sales. Video libraries and hubs are great for more than just marketing: Sales, customer service, HR, and internal communication teams can all find uses. Landing Pages 1.3

Distribution 68

Distribution Paid Content Video Marketing Best Practices 68

Convince & Convert

SEPTEMBER 18, 2011

It’s a critical data point, and is generally easy to derive through Google Analytics, YouTube insights, or similar. Sales Metrics. Then, when your crack sales team turns that prospect into a sale, determine the projected revenue and profit (lifetime value if you can) of that customer, and assign it to the content pieces.

Lead Scoring 156

Lead Scoring Lead Ranking Digg Marketing Analytics Tools 156

Hinge Marketing

JULY 21, 2022

Social media platforms have made it harder for individuals and businesses to ramp up their visibility. A website on a user-friendly CMS (content management system) such as WordPress is critical to any integrated marketing strategy. Share your insights with the media. Finally, you must know how your efforts are performing.

Paid Content 92

Paid Content CMS Development Lead Ranking Work Management 92

SnapApp

DECEMBER 14, 2016

Sales enablement. I do exactly that at my agency, Web Profits by creating content & videos about our core values, beliefs, process and inner workings which helps us show our human side and potential clients feel like they know us. Provide solutions and start them on the sales funnel. Marketing automation.

Paid Content 62

Paid Content B2B Marketing Trends Sales Management 62

Referral Rock

OCTOBER 30, 2019

If you’re just starting off or revamping your current strategy, a good place to start is focusing on competitor research, onsite SEO, social media, and content production. Customer Relationship Management (CRM). But keeping track of your prospects at every stage of the sales funnel is no easy task.

Marketing Automation Services 69

Marketing Automation Services Budget Programs Work Management Marketing Management 69

Convince & Convert

JULY 15, 2016

So using content in your campaign and your demand gen strategies to engage with your prospects, get more prospects into your funnel, but also help sort out which ones are the best ones for sales. You think about top of the funnel. But something like an assessment or an ROI calculator might be very bottom of the funnel.

Top of Funnel 104

Top of Funnel Marketing Automation Services Advertising Funnels Content 104