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New White Paper and Eloqua Prospect Profiler

Customer Experience Matrix

Eloqua yesterday announced Eloqua Prospect Profiler , which makes it easier for salespeople to review prospect behaviors that are captured by the demand generation system. Back to Eloqua Prospect Profiler. Anther feature of Prospect Profiler is that salespeople can define their own rules for behavior-related alerts.

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B2B Marketing Trends From Eloqua Experience 09 Via Twitter

Anything Goes Marketing

Earlier this month I left my newborn and poor wife at home for an unforgettable week at Eloqua Experience in San Francisco. While there were a few keynote speakers, the conference focused on having the Eloqua community share their experiences so we could all learn from each other. They are some of the best and brightest out there.

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Getting Closer to My Usability Ratings

Customer Experience Matrix

offering a white paper or promoting a Webinar) and the larger process of managing the flow of treatments. Marketbright and the new Market2Lead interface use an actual flow chart; Silverpop/Vtrenz uses non-visual rules. Instead, independent qualification rules for each campaign determine where the leads go next.

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CMOs: Wield Powers of Influence to Gain a Seat at the Executive Table

ViewPoint

She has produced hundreds of white papers, case studies and eBooks for a range of organizations, including some of the world's leading technology companies. She also contributed to chapter 10 of Content Rules by Ann Handley and C.C. David Meerman Scott, author of The New Rules of Marketing & PR. Get Customers.

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7 Ways to Take the Media World by Storm

Convince & Convert

This is now the rule and not the exception. Todd’s goal is to create 20 pieces of content (think SlideShare presentations, videos, blog posts, white papers, etc.) For marketing automation , look at Marketo , Eloqua Oracle or Act-On Software. Hire Professional Journalists/Writers. Why shouldn’t you do the same?

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Study: B-to-B Marketers Lagging With Social Media

Online Marketing Institute

White Papers. Business-to-business marketers are underutilizing social media and its potential, according to new data from Eloqua , a marketing automation company. Of 548 b-to-b marketers surveyed by Eloqua, about 40 percent say they are not yet using social media marketing. Post Comment / Discuss This Blog - Info/Rules.

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The One-Person B2B Marketing Department Playbook – Chapter 2 – Filling the Gaps

thePoint

Customer-facing marketing content – brochures, white papers, position papers, presentations, etc. email systems like iContact or Constant Contact or marketing automation platforms like Eloqua, Marketo, or Hubspot). that provide more in-depth information about your products/services.