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Social Media Features in Marketing Automation Systems: Who Does What?

Customer Experience Matrix

Neolane - posting: central panel to post tweets and Facebook updates - sharing: place sharing buttons on emails - tracking: measure clicks on links in system-generated posts.

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The Danger of Email Marketing Benchmarks « The Effective Marketer

The Effective Marketer

Studies from multiple email marketing service providers show different numbers when it comes to delivery rates, bounce rates, open rates, clickthrough rates, and more. A good starting point is the major email service providers (ExactTarget, Silverpop, Lyris, Eloqua, ConstantContact, Emma, etc.).

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How Everybody Wins with HubSpot's Funding « The Effective Marketer

The Effective Marketer

Is almost like a virtuous cycle, where money goes to marketing software vendors, who use it to build better products and educate the market, which then learns about the benefits of such solutions, purchase those solutions, and publicize it themselves and pay those vendors for services. Like Be the first to like this post.

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The Best B2B Marketing Ideas of 2010

Online Marketing Institute

MarketingProfs Member Login | About Us | Members Benefits | PRO Members MarketingProfs Daily Fix Blog Home Marketing Resources Online Seminars Conferences Videos Research Store PRO Members Forum Blog Jobs Blog Home Archives RSS/XML Veronica Maria Jarski BIO 12.20.10 If you like this post, please tell the world—comment, share, etc.

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Social Media Success Stories

Anything Goes Marketing

I then received a direct message (DM in Twitter lingo) via Twitter from a client in my segment in the Atlanta area asking me what my role at my company was and if I service clients in the area. Great success indeed - Eloqua crew welcome in Atlanta anytime!! Now to get down to work. StubleUpon , Digg , Facebook , Blogger , web 2.0

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Tips on Using Twitter to Boost Your Marketing Efforts

Anything Goes Marketing

You could probably create an RSS feed from this URL as well and then display this content in real time. It also includes links to prominent Eloqua Tweeps that will help build your Twitter brand. They’ve leveraged Twitter to show both Twitter and non-Twitter users what people are saying about its company. Socializing Your Landing Pages.

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Study: B-to-B Marketers Lagging With Social Media

Online Marketing Institute

RSS Feeds. --> --> Bookmark FOLIOMag.com. Business-to-business marketers are underutilizing social media and its potential, according to new data from Eloqua , a marketing automation company. Of 548 b-to-b marketers surveyed by Eloqua, about 40 percent say they are not yet using social media marketing. Service Type.

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