Ledger Bennett

MARCH 12, 2020

Covering the entire buyer journey, from awareness to conversion, events not only create the opportunity for sales to run meetings back to back in one venue and generate marketing qualified leads, but they give subject matter experts a fantastic platform to showcase their knowledge and insight. – YouTube. Corona-proof activity.

Top of Funnel 52

Top of Funnel Eloqua Digital Marketing Funnels Lead Ranking 52

Vidyard

APRIL 12, 2017

Jeff has an MBA from the MIT Sloan School of Management and a Bachelors of Science in Electrical and Computer Engineering from the University of California, Santa Barbara. Vidyard has created a new generation video platform for businesses that goes beyond traditional video hosting tools like YouTube and Vimeo.

Enterprise Management 50

Enterprise Management Work Management Marketing Management Marketing Automation Services 50

Content Marketing Institute

MARCH 22, 2018

Social media management encompasses a host of tools, from Opal , an editorial planning tool, to Spredfast , a publishing tool to manage its social channels (primarily LinkedIn, Twitter, and Facebook). And a feature video was uploaded to YouTube. No one post can provide all relevant tools in the space.

Marketing Automation Services 106

Marketing Automation Services Work Management Marketing Management Paid Search Agency 106

Vidyard

NOVEMBER 14, 2016

Last week, hundreds of marketers, sales leaders, and video producers came together in San Francisco to challenge the status quo of video for business. Long regarded as simply a top-of-funnel asset, Viewtopia presented the evolution of video within an organization. YouTube is Important — But so is Your Website. Let that soak in.

Video Marketing 50

Video Marketing Top of Funnel Marketing Automation Services Storytelling 50

Albacross

JANUARY 17, 2020

When it comes to sales, using the right tool can have a huge impact on your bottom line. There’s an extensive range of sales software out there and figuring out which one you should invest in can be a challenging task. Albacross asked experts to share their Top 3 Sales Tools for the coming year. No need to worry, though.

Marketing Automation Services 122

Marketing Automation Services Top of Funnel Budget Programs Work Management 122

Vidyard

MAY 12, 2015

For example, the marketer can offer a particular call-to-action at the end of the video based on the viewer’s in-video responses, giving the viewer a more relevant and personalized experience. Vidyard integrates with key marketing automation and CRM tools to deliver user-level video engagement data, turning views into sales.

Interactive Marketing 65

Interactive Marketing Advertising Agencies Video Marketing B2B Marketing 65

Industrial Marketing Today

MAY 11, 2010

The top findings I got out of the release were: 47% of the sales professionals reported a slight increase in the size of their B2B pipelines this year as compared to last year. However, the sales cycles have also become longer, making it much harder to close deals. This one caught me by surprise.

Sales Cycle 60

Sales Cycle Lead Ranking Marketing Qualified Leads B2B Sales 60

Vidyard

MAY 12, 2015

For example, the marketer can offer a particular call-to-action at the end of the video based on the viewer’s in-video responses, giving the viewer a more relevant and personalized experience. Vidyard integrates with key marketing automation and CRM tools to deliver user-level video engagement data, turning views into sales.

Interactive Marketing 50

Interactive Marketing Advertising Agencies Video Marketing B2B Marketing 50

Vidyard

APRIL 6, 2015

Consumer behavior changes every day, and new technologies are constantly evolving that make communicating with your customers and prospects easier, more timely, and with greater relevance than ever. As Mark put it, “Those who can innovate quickly on integrating the sales, marketing and service processes will win.

Work Management 50

Work Management Opt-out Eloqua Storytelling 50

Oktopost

SEPTEMBER 30, 2022

Listen to the podcast: Or catch us on Apple Podcasts , Spotify , or YouTube. If you don’t have access to a stack of cherry-picked magnificent leads, how do you know which of the leads coming into your business are relevant, and which of those leads are junk? The Definitive Guide to Social Engagement Data Inside of Eloqua.

Lead Ranking 118

Lead Ranking Lead Scoring Sales Qualified Leads Eloqua 118

Webbiquity

JUNE 14, 2011

Steve Woods , Eloqua. Among Steve’s observations and insights from the summit: • The buying process is now 1) online, 2) all about the buyer, and 3) complex (multiple stakeholders). • The sales “discovery&# call, where a sales rep spent an hour learning about a prospect’s issues and pains, is extinct.

DemandBase 100

DemandBase Eloqua Marketing Automation Services Work Management 100

Vidyard

NOVEMBER 11, 2016

Before engaging marketing creative agency, Traction, to create compelling content for their business customers, Lenovo’s marketing efforts had primarily consisted of bottom-of-funnel tactics. Lenovo also needed to ensure the results of this campaign made it into Eloqua, their Marketing Automation Platform.

Sales Management 111

Sales Management Top of Funnel Video Marketing Marketing Automation Services 111

Vidyard

SEPTEMBER 24, 2019

Host, manage, and share all of your videos. You might get by just fine with a free hosting service like YouTube for a marketing campaign video but need something more secure for a homepage video. You don’t want a classified executive briefing wandering onto YouTube. Why Do You Need Video Hosting? Free Video Hosting Options 5.1

Paid Content 93

Paid Content Enterprise Management Marketing Automation Services Work Management 93

Convince & Convert

MARCH 18, 2016

So specifically, if you want to streamline your content creation and your content management and your content merchandising, Uberflip can definitely help with that. It’s a platform for B2B marketers, primarily B2B marketers, to create, manage, optimize, and merchandize their content. So what does it really do?

Top of Funnel 94

Top of Funnel Content Marketing CMS Development Ad Building 94

Vidyard

OCTOBER 27, 2019

In under eight minutes, Vidyard’s Social Media Manager Charlie Rogers runs through the five most important channels you need to consider for your video sharing—and what you need to know about each one. This way, you’ll be able to find a relevant video to launch on each video channel. Contents 1. Landing Pages 1.3 Facebook 2.3

Distribution 65

Distribution Paid Content Video Marketing Best Practices 65

Vidyard

OCTOBER 27, 2019

This way, you’ll be able to find a relevant video to launch on each video channel. It’s an established fact that buyers go through nearly 70% of the buying process on their own before ever talking to sales. Some popular options include: Storing videos for sales training. First off, make sure the video is relevant.

Distribution 68

Distribution Paid Content Video Marketing Best Practices 68

Hinge Marketing

JULY 21, 2022

Some of your older content is likely still relevant. A website on a user-friendly CMS (content management system) such as WordPress is critical to any integrated marketing strategy. If you need a platform that can program campaigns, suppress lists, and score leads, Pardot, Eloqua, and Hubspot are good options.

Paid Content 93

Paid Content CMS Development Lead Ranking Work Management 93

SnapApp

DECEMBER 14, 2016

Sales enablement. I do exactly that at my agency, Web Profits by creating content & videos about our core values, beliefs, process and inner workings which helps us show our human side and potential clients feel like they know us. Provide solutions and start them on the sales funnel. Marketing automation. Back to top.

Paid Content 62

Paid Content B2B Marketing Trends Sales Management 62

Convince & Convert

JULY 15, 2016

So using content in your campaign and your demand gen strategies to engage with your prospects, get more prospects into your funnel, but also help sort out which ones are the best ones for sales. You think about top of the funnel. But something like an assessment or an ROI calculator might be very bottom of the funnel.

Top of Funnel 104

Top of Funnel Marketing Automation Services Advertising Funnels Content 104

Referral Rock

OCTOBER 30, 2019

Customer Relationship Management (CRM). With every email sent and sales call scheduled hopefully your prospect is one step closer to the main objective, converting! With every email sent and sales call scheduled hopefully your prospect is one step closer to the main objective, converting! Price – Freemium. Email campaigns.

Marketing Automation Services 69

Marketing Automation Services Budget Programs Work Management Marketing Management 69