Albacross

JANUARY 17, 2020

When it comes to sales, using the right tool can have a huge impact on your bottom line. There’s an extensive range of sales software out there and figuring out which one you should invest in can be a challenging task. Albacross asked experts to share their Top 3 Sales Tools for the coming year. No need to worry, though.

Marketing Automation Services 122

Marketing Automation Services Top of Funnel Budget Programs Work Management 122

Directive Agency

FEBRUARY 22, 2019

Database marketing is a methodical approach to the gathering and processing of consumer data that is stored and maintained in a company’s database. In many B2B companies, this information can be pulled from marketing automation platforms and customer relationship management (CRM) platforms. What is Database Marketing? Then you’re done!

Database Marketing 45

Database Marketing PPC Work Management Marketing Management 45

Vidyard

NOVEMBER 28, 2014

Increased lead scoring and interest qualification opportunities: adding video AND the tracking components of the video to this campaign allowed Oracle to add points to leads who viewed parts or all of the video as well as determine what topics they were specifically interested in and tailor follow-up sales calls accordingly.

Analytics 50

Analytics Video Marketing Campaigns Lead Scoring 50

Vidyard

APRIL 6, 2015

Previously known as Eloqua Experience, this year’s event in Las Vegas offered marketers a chance to learn from industry leading marketing teams on everything from lead scoring to video analytics, to the power of storytelling. For true Modern Marketers, the mecca of digital learning is Oracle’s annual Modern Marketing Experience.

Work Management 50

Work Management Opt-out Eloqua Storytelling 50

Oktopost

SEPTEMBER 30, 2022

Listen to the podcast: Or catch us on Apple Podcasts , Spotify , or YouTube. But using social engagement data in your lead scoring model can make it easier to spot the potential prospects your sales teams should be focusing on. Mentioned throughout this episode are ways to lead score in: Marketo, Hubspot, & Eloqua.

Lead Ranking 118

Lead Ranking Lead Scoring Sales Qualified Leads Eloqua 118

Webbiquity

JUNE 14, 2011

Steve Woods , Eloqua. Among Steve’s observations and insights from the summit: • The buying process is now 1) online, 2) all about the buyer, and 3) complex (multiple stakeholders). • The sales “discovery&# call, where a sales rep spent an hour learning about a prospect’s issues and pains, is extinct.

DemandBase 100

DemandBase Eloqua Marketing Automation Services Work Management 100

Vidyard

NOVEMBER 11, 2016

Before engaging marketing creative agency, Traction, to create compelling content for their business customers, Lenovo’s marketing efforts had primarily consisted of bottom-of-funnel tactics. Lenovo also needed to ensure the results of this campaign made it into Eloqua, their Marketing Automation Platform.

Sales Management 111

Sales Management Top of Funnel Video Marketing Marketing Automation Services 111

Heinz Marketing

JULY 18, 2021

By Lisa Heay , Marketing Planning Manager at Heinz Marketing. How many times have you discovered a campaign wasn’t working the way you thought, and it’d been failing for months, not routing engaged leads, or not awarding them a lead score that would have pushed them over to sales? . If you are in MOPs, you understand. How does it work?

Marketing Automation Services 112

Marketing Automation Services Full Circle Insights Lead Scoring Lead Ranking 112

OutboundView

SEPTEMBER 20, 2018

This guide is full of actionable steps – including processes, technology, and tools that will help B2B companies build a predictable pipeline. If you’re a small businesses or startup that is looking for strategies to identify new sales opportunities, this guide is for you. How much do you spend on sales and marketing?

Paid Content 34

Paid Content Sales Management Enterprise Management Work Management 34

Kapost

MARCH 17, 2017

A merger and acquisition (M&A) often feels like a standard tactic in an ever-changing market based on product-market fit and the long-term vision of a company. But when the dust begins to settle, the office can feel like a barren wasteland of hodgepodge teams and disjointed processes. They don’t know you or your brand.

Enterprise Management 70

Enterprise Management Webinar Metrics Paid Search Agency Marketing & Strategy 70

Vidyard

FEBRUARY 25, 2015

Since 60-90% of the buying process happens before your prospects put their hand up to ask for help, this is info you need to have. Marketo has an excellent guide on embedding a YouTube video on a Marketo Landing page. You can learn all about incorporating a video marketing platform like Vidyard with your Marketo and Eloqua instance.

Video Marketing 51

Video Marketing Eloqua Top of Funnel Marketing Automation Services 51

Vidyard

OCTOBER 27, 2019

In under eight minutes, Vidyard’s Social Media Manager Charlie Rogers runs through the five most important channels you need to consider for your video sharing—and what you need to know about each one. And senders of automated emails decreased subscriber opt-outs by 75% when they incorporated videos into their emails, according to Eloqua.

Distribution 65

Distribution Paid Content Video Marketing Best Practices 65

Convince & Convert

SEPTEMBER 18, 2011

It’s a critical data point, and is generally easy to derive through Google Analytics, YouTube insights, or similar. Sales Metrics. Then, when your crack sales team turns that prospect into a sale, determine the projected revenue and profit (lifetime value if you can) of that customer, and assign it to the content pieces.

Lead Scoring 153

Lead Scoring Lead Ranking Digg Marketing Analytics Tools 153

Vidyard

OCTOBER 27, 2019

It’s an established fact that buyers go through nearly 70% of the buying process on their own before ever talking to sales. Video libraries and hubs are great for more than just marketing: Sales, customer service, HR, and internal communication teams can all find uses. Online Video Distribution: The Most Important Channels 1.1

Distribution 68

Distribution Paid Content Video Marketing Best Practices 68

Hinge Marketing

JULY 21, 2022

A website on a user-friendly CMS (content management system) such as WordPress is critical to any integrated marketing strategy. If you need a platform that can program campaigns, suppress lists, and score leads, Pardot, Eloqua, and Hubspot are good options. When we think of SEO, the technical tactics for websites often come to mind.

Paid Content 92

Paid Content CMS Development Lead Ranking Work Management 92

SnapApp

DECEMBER 14, 2016

Sales enablement. I do exactly that at my agency, Web Profits by creating content & videos about our core values, beliefs, process and inner workings which helps us show our human side and potential clients feel like they know us. Provide solutions and start them on the sales funnel. Marketing automation.

Paid Content 62

Paid Content B2B Marketing Trends Sales Management 62

Convince & Convert

JULY 15, 2016

So using content in your campaign and your demand gen strategies to engage with your prospects, get more prospects into your funnel, but also help sort out which ones are the best ones for sales. You think about top of the funnel. But something like an assessment or an ROI calculator might be very bottom of the funnel.

Top of Funnel 102

Top of Funnel Marketing Automation Services Advertising Funnels Content 102

Referral Rock

OCTOBER 30, 2019

Customer Relationship Management (CRM). With every email sent and sales call scheduled hopefully your prospect is one step closer to the main objective, converting! With every email sent and sales call scheduled hopefully your prospect is one step closer to the main objective, converting! Price – Freemium. Email campaigns.

Marketing Automation Services 69

Marketing Automation Services Budget Programs Work Management Marketing Management 69