Eloqua Presentation Salesforce.com Vendors 
Customer Experience Matrix
JUNE 27, 2014
The CDP industry has been moving along nicely without my attention: new CDPs keep emerging and the existing vendors are growing. The one objective distinction is that FlipTop is publicly listed on the Salesforce.com App Exchange, meaning it has passed the Salesforce.com security reviews. Infer takes a similar approach.)
Customer Experience Matrix
NOVEMBER 18, 2009
One of the audience members at the B2B Marketing University in Boston asked about demand generation systems for small businesses, and how to distinguish among the vendors in general. My brief answer was that the biggest difference was less functionality than the target markets the different vendors pursue.
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ANNUITAS
SEPTEMBER 9, 2011
Observation 1: Salesforce.com is not going to acquire a Marketing Automation Vendor anytime soon. As he has the last few years, Marc Benioff focused on Salesforce.com’s social capabilities. Marketing Automation row, as it seemed to be named, was anchored by Eloqua & Marketo directly across from each other.
Customer Experience Matrix
JULY 10, 2013
By contrast, the fourth trend seems to be driven by recognition that small business presents a huge opportunity. By contrast, the fourth trend seems to be driven by recognition that small business presents a huge opportunity. This makes it a system for both small business and service vendors: two of my four themes.
Customer Experience Matrix
NOVEMBER 5, 2009
Joe Moloney gave a more detailed answer about limits in Salesforce.com in particular, including lack of CAN-SPAM compliance and limits on mass emails. Vendors take note. But the other presenters disagreed, largely arguing that the separate groups have distinct needs. Will Marketing automation and CRM remain separate?
markempa
FEBRUARY 18, 2013
With a complex sale, many personal touch points in customer relationship management are present – such as directly answering a question posted on social media or an online forum. The first technology that comes to mind is CRM software, such as Salesforce.com or Microsoft Dynamics.
The Effective Marketer
JUNE 1, 2012
Sure, during the vendor presentation the integration between CRM and the marketing automation solution was shown as seamless and easy. If you have the standard flavor of Salesforce.com with no customizations or if you are a startup just beginning to make use of the CRM system, then integration won’t be a problem.
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