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Top-10 Demand Generation Vendor Blogs

LeadSloth

Today I’ve put together a list of vendor blogs. Most of these vendors blogs really get ‘online marketing’, so they talk about best practices rather then just touting their products, and they post regularly. Eloqua Marketing Insights and Digital Body Language. For Eloqua I’m following two blogs.

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86% of Software Buyers Use Peer Review Sites to Make a Purchase. How Discoverable is Your Brand?

Directive Agency

Directories offer 2 main growth solutions: Buyer intent data subscriptions : vendors get account-level intelligence on category, product profile, and comparison views. Cost-per-click (CPC) auctions : vendors bid to rank higher in a directory category page and pay per click to their site to generate leads. or greater before bidding.

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Inbound Marketing & Marketing Automation

LeadSloth

Marketing Automation vendors have done very little to automate Inbound Marketing activities. Lately, most vendors have added features to monitor anonymous traffic your site (the most recent announcements: Pardot , Marketo , Eloqua ). There are software vendors that focus only on Inbound Marketing or SEO automation.

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Eloqua, TopRank, Demandbase and More – OMS Minneapolis Wrapup

Webbiquity

Last week’s Online Marketing Summi t in Minneapolis drew an intense crowd of local agency and corporate attendees focused on learning the latest strategies for SEO and search, conversion rate optimization (CRO), QR codes, PPC, social video marketing, integrated analytics, social media measurement and more. Steve Woods , Eloqua.

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2 Mistakes that Cause Content Syndication to Fail

Online Marketing Institute

In a typical scenario, content syndication leads are received by the media vendor hosting the registration forms, and then shipped weekly to a client in batch form. Unfortunately, this means that some leads could be as much as a week old by the time your sales reps even see them.

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Email Marketing vs Marketing Automation Software

TrustRadius Marketing

But when we see traditional email marketing vendors like MailChimp offering all-in-one marketing platforms that unite campaigns across multiple channels, it makes you wonder: . Many popular email marketing vendors also offer all-in-one marketing automation solutions. Are these two types of software becoming one? Lead Management.

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The Ultimate Marketing Automation Checklist for Buyers

TrustRadius Marketing

Landing pages Emails Automation Lead Scoring Dynamic Web Content SEO/PPC Integration Social Integration Segmentation/Lists Nurture Campaigns. We also have a free template for evaluating vendors based on your selection criteria. It will show you the most important areas to consider, and help you determine your minimum requirements.