Customer Experience Matrix
NOVEMBER 9, 2015
It’s clear that 2015 has been the breakout year for predictive analytics in marketing, with at least $242 million in new funding, compared with $366 million in all prior years combined. Maybe I shouldn't be surprised that predictive marketing vendors seem to have anticipated this.
Webbiquity
SEPTEMBER 29, 2020
Not surprisingly, virtual event technology vendors have responded. One of the newest and most interesting entrants in the virtual event software market is VII Events , founded in January 2020. It was than I recognized the potential of the market, foreseeing that the entire industry would be forced to move toward virtualization.
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Customer Experience Matrix
NOVEMBER 18, 2009
One of the audience members at the B2B Marketing University in Boston asked about demand generation systems for small businesses, and how to distinguish among the vendors in general. My brief answer was that the biggest difference was less functionality than the target markets the different vendors pursue.
ANNUITAS
MARCH 10, 2016
The changes his invention brought to our world and especially as they relate to marketing, are nothing short of mind blowing. It’s been nearly two decades since marketing automation pushed into the B2B scene with the introduction of Eloqua in 1999. Since then, every marketer is now a potential buyer of this technology.
Customer Experience Matrix
SEPTEMBER 16, 2010
If it's used widely, buyers and vendors both benefit. For business software vendors, all three are equally inevitable – and it's not clear which they dislike most. Vendors could prepare one set of answers and buyers would get faster and more reliable responses to a thorough set of questions. Death, taxes and RFPs.
ViewPoint
MARCH 6, 2012
Stephanie Tilton is a content-marketing consultant who helps B2B companies craft content that engages prospects and customers, nurtures leads and advances the buying cycle. She is a founding member of the Savvy B2B Marketing blog , and contributes regularly to the Content Marketing Institute blog. of pipeline to 13.2%
The ROI Guy
OCTOBER 13, 2010
Overcomes Marketing Information Overload, Transforming Traditional White Papers into Dynamic, Personalized Engagement Tools Alinean, the leading creator of value-based interactive sales and marketing tools for B2B vendors, today launched a new demand generation tool for B2B marketers – Alinean Interactive White Papers.
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