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The Convergence of Marketing Automation and Account-Based Marketing

Engagio

When I first got started in software, it was at a company called e.piphany which specialized in what was then called Campaign Management. Campaign Management software automated the process of sending out campaigns — primarily direct mail at that time and then email. But, we’ve started to notice some changes in the market.

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The Ultimate Guide to the B2B Marketing Automation Solutions

Valasys

The Ultimate Guide to the B2B Marketing Automation Solutions. Marketing automation solutions have become a must-have for modern B2B marketers particularly as the marketers are headed to explore new avenues alongside the dawn to the next normal. Learn More: Marketing Automation: A Good or A Bad Idea.

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Sales Engagement: Here’s What You Need to Know Before Buying

Zoominfo

Whether your sales team is one person or 100 people, there are limits to how efficient you can get without using modern software solutions. It’s important to explore what sales automation tools are — and what they aren’t — so you know what to look for. Why Do You Need a Sales Engagement Platform? It does not exist.”

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More Than Just Email Marketing: What Is Marketing Automation?

TrustRadius Marketing

70% of marketers say marketing automation software is critical to their success. Marketing automation occurs when marketers pass the burden of monotonous tasks to software logic to complete. What is marketing automation and why is it used? Marketing Automation Integrations.

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A snapshot of the email service provider landscape

Litmus

While there are clear market share leaders in the email service provider (ESP) and marketing automation platform (MAP) industry, brands still have a long list to choose from. Respondents to Litmus’ 2020 State of Email survey mentioned more than 230 ESPs when asked which platforms they use to send marketing emails.

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Martech for events: SummitSync, Conversica mix meeting automation + conversational AI

ClickZ

We asked the question, how can you use software to drive more of offline relationships?” Meetings aren’t necessarily held in person anymore, so how do you use software to drive in-person meetings? We found that there was often a disconnect between sales and marketing teams. Using software to facilitate in-person meetings.

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The importance of revenue management

Ledger Bennett

For example, Marketing and Sales teams are pushing for more bookings around the holidays; meanwhile the Revenue Management side of the business understands that holiday bookings are a given and would prefer Marketing and Sales to push more for autumn bookings to prop up a slow season. Channels and Outreach.