Eloqua Leads Linkedin Magazine 
Metadata
FEBRUARY 24, 2021
Metadata drove these outcomes for their customers in 2020, executing nearly $15M of ad spend across Facebook and LinkedIn with 30,990 experiments run. Metadata introduced a LinkedIn audiences integration enabling dynamic contact and account targeting. return on ad spend. billion business prospects. In 2020, Metadata raised $6.5m
ViewPoint
APRIL 17, 2012
James Obermayer, Executive Director and CEO of the Sales Lead Management Association and President of Sales Leakage Consulting is a regular guest blogger with ViewPoint. Tony Tissot of eTrigue remarked that lead generation is the responsibility of marketing, but getting the outcomes agreed upon should be the goal.
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Madison Logic
SEPTEMBER 29, 2020
B2B magazine recognizes O’Regan for building a data-driven global measurement platform to lead the ABM shift. Today, Madison Logic’s platform activates digital ABM using unmatched proprietary data, vertical and geographic reach, supporting some of the world’s leading B2B brands.
KoMarketing Associates
APRIL 11, 2013
At the forefront are lead generation, lead nurturing, and building a brand that distinguishes the organization from the competition. BtoB Research, in coordination with Eloqua, surveyed hundreds of online marketing professionals to uncover the core competencies of Modern Marketers. Optify B2B Lead Generation Report.
KoMarketing Associates
JANUARY 25, 2013
Despite scoring low for quantity and quality leads, more than 50 percent of those polled said they will make Facebook, Twitter, and Linkedin a priority in 2013. Lowest Cost Per Lead Channels. Highest Quantity and Quality of Leads Channels. Highest Quantity and Quality of Leads Channels.
Marketing Insider Group
JULY 28, 2015
According to John, it is “a unicorn of a book,” because David saw the convergence of user generated content, self-publishing crushing the old models of newspapers and magazines ruling all, and the explosion of social networking. As a founder at Eloqua, Steve is one of the pioneers of the first great wave of Marketing Automation.
ClearVoice
JUNE 17, 2019
Joe Pulizzi of the Content Marketing Institute defined content marketing to LinkedIn like this: “Content marketing is a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly-defined audience — and, ultimately, to drive profitable customer action.”.
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