NuSpark Consulting
AUGUST 23, 2018
White Papers and E-Books. The goals for white papers and e-books can be to: Generate qualified leads. You create a landing page that convinces people to give you their contact information in exchange for downloading the white paper. But that’s a subject for another blog post. Goal Assessment.
The ROI Guy
AUGUST 24, 2018
Shares a copy of the assessment report – We’ve all gotten that follow-up call, “I noticed you downloaded a white paper from our site”. One large database vendor customer leverages a Cloud Business Value Assessment tool to fuel outreach marketing campaigns, resulting in hundreds of new incremental opportunities each month.
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Marketing Insider Group
JANUARY 24, 2013
Hubspot – HubSpot – Hubspot in all-in-one marketing software that brings your whole marketing world together in one powerful, integrated system. Eloqua – Eloqua - Eloqua pioneered the Marketing Automation industry, and today is the leader in Revenue Performance Management and modern marketing strategies.
Rev
MAY 21, 2018
If you have a marketing automation platform — like Marketo, Oracle Eloqua, HubSpot, or Pardot — then you are probably using intent data. Page views, email opens, white paper downloads, site search strings, and so on. First, what is intent data? The Intent Data You Already Use.
TrustRadius Marketing
NOVEMBER 14, 2019
For example, for many B2B companies, webinars are a key tactic for qualifying leads, White papers and customer case studies lead to new customers. We use Eloqua to support direct messaging for the revenue administration. Alex Greger | Martech Solutions Architect | DemandLab.
ViewPoint
MARCH 6, 2012
She has produced hundreds of white papers, case studies and eBooks for a range of organizations, including some of the world's leading technology companies. Brian Halligan, CEO and Founder of HubSpot. She is a founding member of the Savvy B2B Marketing blog , and contributes regularly to the Content Marketing Institute blog.
Vidyard
JULY 7, 2016
When I first started working with marketing automation in particular, Eloqua was the 800-pound gorilla, there were a few other platforms out there like Apprimo, this little company called Marketo, and HubSpot was certainly doing some great things. Don’t just focus on white papers and webinars — use video to engage your customers.
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