Heinz Marketing

MARCH 1, 2021

Justin and I talk about how sales and marketing are increasingly embracing that complexity and he shares some keys to helping companies integrate those insights and those triggers into that more complex nuanced sequence. Matt: It becomes a viral moment, right? You throw a couple of dogs in the mix, it always gets better.

Trigger Marketing 117

Trigger Marketing Intent Signal B2B Sales CMO 117

SnapApp

APRIL 4, 2018

To help overcome this challenge and help you better communicate the value of your marketing efforts across the entire buyer journey , we reached out to 39 B2B marketing executives to see what metrics they use to measure and report on performance to the C-suite. . This is very helpful for forecasting. . . #7: 7: Closed/won. .

Lead Ranking 107

Lead Ranking Paid Content Cost per Lead Marketing Qualified Leads 107

Convince & Convert

MARCH 22, 2012

You saw the crazy, fastest video of all time, the most viral thing ever invented? Jay: Something north of 100 million views now, officially the most viral video ever. What everybody’s takeaway is going to be is, “I need to get me some of that viral video.” From Content to Customer by Eloqua & JESS3.

Sales Management 114

Sales Management Top of Funnel Eloqua Viral Marketing 114

Convince & Convert

MARCH 22, 2012

You saw the crazy, fastest video of all time, the most viral thing ever invented? Jay: Something north of 100 million views now, officially the most viral video ever. What everybody’s takeaway is going to be is, “I need to get me some of that viral video.” From Content to Customer by Eloqua & JESS3.

Sales Management 114

Sales Management Top of Funnel Eloqua Viral Marketing 114

ViewPoint

AUGUST 8, 2013

Are you helping your customers by being as useful as possible? Via Eloqua. In his book Contagious: Why Things Catch On , Jonah Berger discusses the premise of why certain things “go viral.” The Marketing Sphere represents recent good reads from our digital circles about B2B marketing selected by PointClear colleagues.

PointClear 120

PointClear B2B Marketing Eloqua B2B 120

The Effective Marketer

FEBRUARY 16, 2011

Note: I used publicly available data and wasn’t able to find Eloqua’s Series A, so I deducted based on valuation of their second round. Very helpful article. We will soon see more coverage I think of the market as it starts gaining momentum (recent acquisitions help publicize the space and pending IPOs too!).

Marketing Automation Services 100

Marketing Automation Services Enterprise Management Work Management Marketing Automation 100

Metadata

MARCH 16, 2021

And prior to Pendo, I had run the content programs at Eloqua, going back several years, and HubSpot a few years later and some smaller startups peppered in between. Joe Chernov: At Eloqua, we prep walked Megan Eisenberg, a very prominent CMO now, to every single event. Megan Eisenberg had Eloqua handlers with her at all times.

Marketing Analytics Tools 52

Marketing Analytics Tools Enterprise Management B2B Work Management 52

6sense

AUGUST 24, 2017

We’re thrilled to announce the expansion of our executive team with three key hires who will help lead our go-to-market strategy and further accelerate growth for 6sense! Sanjay : My passion is to help customers drive business results and solve business problems through technology.

Top of Funnel 48

Top of Funnel Marketing AI Lead Ranking Marketing Automation Services 48

SnapApp

MARCH 18, 2013

via Eloqua. Based on years running Cool Infographics and watching some cool designs go viral where other great designs fell flat has fine-tuned my appreciation for what makes a successful infographic design online. The infographic is an opportunity to present data in a more interesting, understandable, compelling (non-boring!)

B2B Thought Leadership 48

B2B Thought Leadership Eloqua Viral Marketing Thought Leadership 48