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4 easy ways to optimize data intake on your marketing automation platform

Martech

The best practice is to create two or three web form templates you can reuse across all of the forms on your website. You can use these for resource downloads, for contact sales requests, for starter trial requests, registering for a webinar, or any other type of content that someone would access from your website. Get MarTech!

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The 14 Best Marketing Automation Tools

Webbiquity

1) Marketo. Google Review Count: 93,900. Google Review Count: 85,400. HubSpot’s “all in one” marketing software includes a complete content management system (CMS) for building a website and blog, SEO and social tools, analytics, a landing page builder, and email segmentation and sequence automation.

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Hubspot Alternatives

TrustRadius Marketing

Oracle Eloqua. Oracle Eloqua is a marketing automation platform designed for enterprise B2B companies. Oracle Eloqua seeks to unite marketing and sales pursuits with highly integrated lead management. Customers consistently say that Eloqua’s visual campaign canvas and automation capabilities are great.

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Email Design Review Gallery « The Effective Marketer

The Effective Marketer

Sure, our email marketing software has some canned templates but they are very bland. Design #3 Email Sender: Sitecore Email Title: 7 Habits for Maximizing Website Conversions What I Like: Catchy header with interesting graphic, clear title and date/time of the webinar easy to find. So I decided to create one and share with you.

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Genoo Aims to Shake Up Marketing Automation Market

Webbiquity

Companies evaluating established providers such as Marketo , Eloqua , Silverpop’s B2B Engage and HubSpot would be well-advised to check out a relatively new contender as well— Genoo Marketing Automation. For a truly custom design, the company will convert a layered PhotoShop file into a Genoo template for $500.

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5 Strategies to Help Teams Thrive after a Merger

Kapost

Comb through active nurture campaigns, website resources, and social channels (including SlideShare and YouTube). Don’t forget content that lives on vendor websites or your Medium account. For example, are you switching from Marketo to Eloqua? From here, document your brand guidelines.

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25 Critical Marketing Automation Tips Every Marketer Should Know

Single Grain

Tracking prospects in this way requires three things: tracking codes embedded on your website or in your email links, a conversion action (such as a click on an email link or the completion of a web page form) and a cookie that’s stored on the prospects’ web browser. MA programs can automate email nurturing campaigns.