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Technographics: A Guide to What, Why and How

PureB2B

These are just a few of the questions that technographic profiles can help answer your B2B marketing team. With the arrival and growth of personal computers, the internet, home video, video games, and other devices, technology became a crucial part of day-to-day life. Do they have tools in place for marketing automation?

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Sales Pipeline Radio, Episode 104: Q&A with Jocelyn Brown

Heinz Marketing

Our Guest, as VP of Customer Success at Allocadia, Jocelyn Brown is dedicated to helping Allocadia’s customers achieve the highest levels of Marketing Performance Management and maximize the business value of their investments. Most recently she spent 9 years at Eloqua in customer success and global market readiness roles.

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Poker Equity and Marketing II - Lead Equity Explained

Smashmouth Marketing

The topic got resurrected this week with the posting of my interview on the Funnelholic site, when a question from @chadhorenfeldt from Eloqua caused me to bring up Lead Equity. Poker, for math geeks, is more of a science than a game, a gamble or an art form. Let me explain. So how does this apply to lead gen/demand gen?

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Poker Equity and Marketing II - Lead Equity Explained

Smashmouth Marketing

The topic got resurrected this week with the posting of my interview on the Funnelholic site, when a question from @chadhorenfeldt from Eloqua caused me to bring up Lead Equity. Poker, for math geeks, is more of a science than a game, a gamble, or an art form. Let me explain. So how does this apply to lead gen/demand gen?

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B2B Category Creators Episode 9 Transcript

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And what helped me really build the companies I’ve built after that. This podcast is in theory and sometimes in practice about category creation, it’s for entrepreneurs like me who are newer to the game and want to create a category and do not want to repeat the mistakes of others.

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B2B Category Creators Episode 8 Transcript

Metadata

And what helped me really build the companies I’ve built after that. This podcast is in theory and sometimes in practice about category creation, it’s for entrepreneurs like me who are newer to the game and want to create a category and do not want to repeat the mistakes of others.

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B2B Category Creators Episode 8 Transcript

Metadata

And what helped me really build the companies I’ve built after that. This podcast is in theory and sometimes in practice about category creation, it’s for entrepreneurs like me who are newer to the game and want to create a category and do not want to repeat the mistakes of others.