funnel Eloqua Related Topics 
ANNUITAS
APRIL 11, 2011
In his contribution to the recently released Book of Funnels by Focus , Matt West, VP of Marketing for Genius captured this perfectly with his funnel. Notice at the top of the funnel, sales is just as prevalent as marketing. However, in order for this to happen, they must adapt their approach for this top of the funnel dynamic.
ANNUITAS
MAY 5, 2020
Or, do you have a mature lead funnel in which you’re able to track conversion rates throughout all stages, from acquisition to closed won, and tie marketing touchpoints directly to closed won revenue? For example, prioritize someone who is a Marketo Certified Expert, Eloqua Master, or SFDC Certified Administrator.
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ANNUITAS
JUNE 15, 2011
Both Eloqua and Marketo are at the forefront of the Marketing Automation space discussing Revenue Performance Management. They are marketing, engaging and nurturing at every stage of the buying process or sales funnel. In the last year the aspect of revenue, as it relates to marketing departments, has taken center stage.
ANNUITAS
JULY 17, 2012
or maybe, “Why Eloqua?” To accomplish this, there has to be complete alignment with sales and shared ownership of the funnel. Not a separate marketing funnel and a separate sales funnel, but THE funnel that tracks sales from campaign to close. Statistics show that buyers are using social media to self educate.
ANNUITAS
JULY 17, 2012
or maybe, “Why Eloqua?” To accomplish this, there has to be complete alignment with sales and shared ownership of the funnel. Not a separate marketing funnel and a separate sales funnel, but THE funnel that tracks sales from campaign to close. Statistics show that buyers are using social media to self educate.
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