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Could Facebook become a Lead Nurturing platform?

Buzz Marketing for Technology

When you think of lead nurturing platforms you typically think of firms like Eloqua, Marketo, Aprimo, LeadLife, Market2Lead, Silverpop, even Salesforce.com is getting into the lead nurturing space. But Facebook? Element #2 – Email – the most critical element of a lead nurturing platform is email.

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Top 10 marketing automation tools every marketer must have

ClickZ

Pardot is a full-featured marketing automation tool that enables companies to streamline their marketing and sales teams by accelerate pipelines and drive sales through email marketing, lead generation, social marketing and provides sales intelligence. Oracle Eloqua. Perfect for: Automating ad campaigns.

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The 14 Best Marketing Automation Tools

Webbiquity

Marketing automation tool combining email marketing, lead management, and reporting with sales alignment. Now owned by and tightly integrated with Salesforce.com, Pardot should at least be on the consideration list of marketing automation tools for any SMB already using Salesforce. 7) Oracle Eloqua. Pricing: free.

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20 B2B Marketing Blogs You Need To Read

Marketing Insider Group

Eloqua’s All About Revenue the @ Eloqua blog explores the role innovation plays in revenue generation. Let me know if you’d like to add yours or another B2B Marketing Blog I may have missed in the comments below. And follow the conversation on Twitter , LinkedIn , Facebook or Google+.

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Social Media Features in Marketing Automation Systems: Who Does What?

Customer Experience Matrix

. • Importing social data: loading social data into the marketing automation database so it can be used for segmentation, analysis, and sharing with salespeople via CRM integration. This is harder than monitoring since it requires linking social identities to marketing leads and connecting to the social system’s API.

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More Than Just Email Marketing: What Is Marketing Automation?

TrustRadius Marketing

Let’s shed some light on the range of features that cover the majority of the marketing stack. These following features roll into 5 categories: Email Marketing and Online Marketing, Lead Management, Reporting and Analytics, Social Media, and Integrations. Email Marketing & Online Marketing.

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Aprimo Marketing Studio Supports Sophisticated Business Marketers

Customer Experience Matrix

In other words, Marketing Studio competes with high-end demand generation systems like Eloqua , Market2Lead and Neolane. Neolane may be the most similar, since it also straddles the business and consumer marketing worlds. But consumer marketers also need inputs from transaction systems.