The Effective Marketer

JULY 30, 2012

Marketing Automation : the typical step-up from email marketing, marketing automation software (such as Marketo , Eloqua , Act-On , Pardot , and others ) allows you to automate the sending of your emails and, more importantly, of nurturing your leads. The Modern Marketer.

Education 100

Education Marketing Automation Services Work Management Planning 100

The Effective Marketer

JUNE 1, 2012

Grande Guide to Lead Nurturing , by Eloqua. As you get started using marketing automation, don’t forget to go back to the content marketing grid or matrix you created and plan for the future. Quick Guide to Marketing Automation , by Michael Leander. How to Build and Operate a Content Marketing Machine , by SEOMoz. by MarketingProfs.

Marketing Automation Services 100

Marketing Automation Services Lead Ranking Marketing Automation Work Management 100

The Effective Marketer

MARCH 10, 2011

For Eloqua, at least, they say there’s no need to worry since HubSpot is serving a very different market. link] 2 days ago Virtual Events win marketers over low costs, but are attendees really paying attention? Market Segmentation And here is worth pausing for a moment. United States License. United States License.

Work Management 100

Work Management Marketing Management Marketing Automation Services Hubspot 100

The Effective Marketer

FEBRUARY 15, 2010

A good starting point is the major email service providers (ExactTarget, Silverpop, Lyris, Eloqua, ConstantContact, Emma, etc.). link] 2 days ago Virtual Events win marketers over low costs, but are attendees really paying attention? OK, if you insist, here are some links to benchmarks I found online. United States License.

Advertising Benchmark 100

Advertising Benchmark Work Management Marketing Management Planning 100

The Effective Marketer

MARCH 9, 2010

Clear header with big title and date/time of the event. Design #9 Email Sender: Eloqua Email Title: Using Social Channels What I Like: This is a really nicely designed email. link] 2 days ago Virtual Events win marketers over low costs, but are attendees really paying attention? Big but concise lead-in. United States License.

Marketing Budget Creation 100

Marketing Budget Creation Design Email Marketing Planning 100

The Effective Marketer

FEBRUARY 25, 2013

HubSpot’s version is also brief (the point of any infographic, sure) but doesn’t overlook key events in marketing history. Content Marketing Email Marketing Marketing Automation eloqua hubspot infographic marketing history marketo' A Brief History of Content Marketing (I might as well have a link to my eBook).

Marketing Automation Services 100

Marketing Automation Services Eloqua Banner Ads Marketo 100

The Effective Marketer

FEBRUARY 16, 2011

Note: I used publicly available data and wasn’t able to find Eloqua’s Series A, so I deducted based on valuation of their second round. link] 2 days ago Virtual Events win marketers over low costs, but are attendees really paying attention? You may have to click to enlarge the funding timeline infographic above.

Marketing Automation Services 100

Marketing Automation Services Enterprise Management Work Management Marketing Automation 100