ClickZ

JULY 18, 2019

Forrester evaluated and scored the top 11 B2C commerce suites in late 2018 in their Forrester Wave report. Top contenders were commercetools, Digital River, Elastic Path Software, Episerver, IBM, Kibo Commerce, Magento, Oracle, Salesforce, SAP, and Sitecore. Of those, SAP and Salesforce led the pack. Image provided by SAP.

Forrester 76

Forrester Enterprise Management Work Management Marketing Management 76

The ROI Guy

FEBRUARY 10, 2015

Price - The amount a customer pays for the product/ service with pricing set based on the perceived value, competitive comparisons and price elasticity. As a result, according to research a few years back from Forrester, the 4-Ps of marketing are outdated and in need of a major rethink.

Relevance 40

Relevance Forrester Elasticity Peer-to-peer 40

Hubspot

MARCH 3, 2014

We received generous contributions from top executives at Forrester Research, ZenDesk, Atlassian, GitHub, and Rue La La, as well as Jascha and HubSpot CMO Mike Volpe.

CMO 28

CMO Elasticity Forrester Inbound Marketing 28

The ROI Guy

AUGUST 26, 2015

Think back to the 90's: Bill Clinton and the Bull market, Flip phones and the Internet, Forrest Gump and Pulp Fiction, Boy Bands and Nirvana, Friends and Seinfeld. and if you were in IT, it was all about TCO – Total Cost of Ownership. TCO was first developed in 1987, to help compare the costs of different compute infrastructure.

Enterprise Management 40

Enterprise Management Marketing Management Elasticity Peer-to-peer 40

Heinz Marketing

SEPTEMBER 21, 2020

You may recognize her from her time at SiriusDecisions in Forrester. So you’ve been kind of a household name of B2B for a while, and literally in March, you left Forrester to go to ON24. Talked last week with Greg Lord at Elastic Path, and he’s running marketing there and navigating his own sort of headwinds of 2020.

Top of Funnel 90

Top of Funnel Work Management Webinar Metrics Lead Ranking 90

SnapApp

APRIL 25, 2018

The recent release of Chargify Elastic Billing™ was a culmination of hard work and collaboration across all departments. Forrester predicts: “30% of companies will see further declines in CX quality and lose a point of growth” in 2018. What's something you've recently accomplished at work that you're proud of? Why the shift?

B2B Marketing 91

B2B Marketing Work Management Enterprise Management Marketing Management 91

SnapApp

APRIL 25, 2018

The recent release of Chargify Elastic Billing was a culmination of hard work and collaboration across all departments. Forrester predicts: “30% of companies will see further declines in CX quality and lose a point of growth” in 2018. What’s something you’ve recently accomplished at work that you’re proud of?

B2B Marketing 91

B2B Marketing Work Management Enterprise Management Marketing Management 91