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Top 10 marketing automation tools every marketer must have

ClickZ

30-second summary: By simply adopting marketing automation technology, a company can significantly free up a marketers time and enable them to focus on more important revenue building projects as these tools can help to automate numerous repetitive tasks such as emails, campaign management, website analysis and social media marketing.

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Hubspot Alternatives

TrustRadius Marketing

Hubspot’s ‘human’ voice, vast collection of educational materials and networking events have solidified its place as the authority on inbound marketing — and also as one of the most popular marketing automation platforms in the field. . Hubspot: Getting to Know a Marketing Automation Favorite. Let’s jump in.

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Conquer the Nurturing Game with AI Lead Nurturing Tools

Valasys

Benefits of Using AI Lead Nurturing Tools Integrating AI Lead Nurturing Tools into your marketing strategy offers a multitude of advantages: Boost Conversions: Specific communication and next-generation of the lead nurturing, result to a better conversion and, as a result, higher ROI.

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How to Use Technographics and Firmographics to Build Targeted Segments

SalesIntel

Every marketer and sales manager wants to use market segmentation to paint a more realistic image of their customer base. However, one of the top concerns of B2B companies is identifying and profiling the characteristics and behaviors of consumers through the process of data segmentation.

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Technographics: A Guide to What, Why and How

PureB2B

“Demographics” are defined as “the statistical characteristics of human populations (such as age or income) used especially to identify markets.” B2B marketers, especially, use firmographic data to segment organizations into categories. What hardware or software is a company using? The same thing happened in B2B marketing.

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How to Do ABM Without an ABM Tool- Part II

Heinz Marketing

Marketing Consultant at Heinz Marketing. Getting an ABM platform is the best way to ensure ABM is successful and sustainable, but if doing so isn’t in option, managing these tools in an intentional, coordinated way is the next best thing. Need-to-Have Tools (and their Channels): CRM and Marketing Automation.

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SetLogik Offers B2B Marketers a Real Marketing Database

Customer Experience Matrix

I’ve now done more detailed research into the SetLogik B2B data management system I mentioned in my Dreamforce post. I originally saw SetLogik as a tool to associate marketing leads with sales opportunities, even when they are not connected directly within Salesforce.com. If anything, I’m even more impressed.