article thumbnail

Best Social Media Platform for B2B Marketing: Can Twitter Stay #2?

Webbiquity

Marketing leaders and their CEOs understand that it’s an efficient and effective way to get out their message.” In that order.” “According to Hootsuite polls run on LinkedIn and Twitter, the best platforms are LinkedIn, Facebook, Instagram, and Twitter. ” No mention of Twitter.

article thumbnail

Synthetic Identity Fraud: Prevention & Detection Tips

Webbiquity

One way that SEON effectively fights synthetic identity fraud is by using OSINT techniques for fraud prevention. Device fingerprinting is an effective method for countering this by identifying tools that fraudsters will use to spoof different users and devices. How can you stop this? Digital footprint analysis.

Tips 136
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

2 Simple Frameworks That Will Make You a Better Storyteller

Hubspot

He writes: I took some of the papers, and, making short hints of the sentiment in each sentence, laid them by a few days, and then, without looking at the book, try’d to compleat [sic] the papers again, by expressing each hinted sentiment at length, and as fully as it had been expressed before, in any suitable words that should come to hand.

article thumbnail

Avoid Getting Caught in the Next B2B Marketing Crisis

Rev

But have you ever experienced crazy side effects? some days), meaning, if I experience some bad side effects, it’s going to be a lot longer to feel normal if I stop it because it takes that long just for HALF of it to get out of my body. What are the side effects? And you know what? But why go the “new data” route?

article thumbnail

Maker’s Mark: PR Debacle or Social Media Genius?

The Point

The basic story is this: in February, Maker’s Mark announced that they would be reducing the alcohol content in their bourbon from 45 percent to 42 percent, ostensibly in order to boost supplies of its product to meet high consumer demand. We realize we can’t lose sight of that. Let’s translate, shall we? Company’s brand awareness skyrockets.

article thumbnail

How to Turn Your Content From Lousy to Memorable

Content Marketing Institute

In order to. Toni Morrison uses synecdoche to great effect in her novel Beloved: This is flesh I’m talking about here. Any idea or topic can be deconstructed and presented in a more effective way. It means every word should teach or tell something. To simplify your writing, avoid meaningless phrases like: In terms of.

SIC 107
article thumbnail

IBM Paper Makes Emotion the Focus of Customer Experience Management

Customer Experience Matrix

The paper then argues that most effective way to create advocacy is through emotional attributes, and poses the challenge of building these into everyday bank experiences. (I commented briefly on Net Promoter Scores here here, and they’ve also come up in Ron Shevlin’s Marketing ROI blog and Adelino de Almeida’s Profitable Marketing ).

Paper 120