The Point
NOVEMBER 15, 2022
Very few organizations can rely exclusively on inbound channels, particularly those companies with solutions that buyers aren’t necessarily searching for. For example, import the Tier 1 list into LinkedIn and Facebook, and run content-driven ads focused on awareness and generating initial engagement. My response is a definitive: yes.
The Point
NOVEMBER 27, 2018
Just listen to marketing guru Gary Vaynerchuk, perhaps the biggest champion for advertising on Facebook and other channels, who says that social media advertising is “grossly underpriced” and that companies have a window of opportunity to take advantage before big brands drive up the cost. All of which begs the question: what about organic?
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The Point
MAY 19, 2020
Note: rarely, if ever, will one organization employ every one of these features. In fact, the degree to which a particular technique or technology even makes sense for your organization depends entirely on the scope, scale, audience, and objectives of your lead nurture program.
The Point
JUNE 26, 2013
One possible reason: many of those who fail to show tend to be higher-up in the organization.). For example, you can create an event page for a Webinar on Facebook , and then provide a sharing link to that event in your confirmation and reminder emails. may make a real difference in moving that individual further along the sales cycle.
The Point
SEPTEMBER 23, 2015
If you’re not generating leads – as in: a lot of leads – from your company’s blog, you’re missing out on what is perhaps not only your best opportunity to convert organic Web traffic into actionable, measurable sales inquiries, but also the best way to actually show real ROI from your social media investment.
The Point
NOVEMBER 28, 2011
The demise of email newsletters as an effective B2B marketing tactic has been, to paraphrase Mr. Twain, grossly exaggerated. It cannot cater to customers and prospects and press/analysts and be in any way cohesive and effective. It allows for greater flexibility in how people choose to subscribe: via email, Twitter, RSS, or Facebook.
The Point
SEPTEMBER 6, 2011
At the meeting, attended by the iDirect marketing team and representatives from both insides sales and the field sales organization, priorities shifted. Though some issues were readily apparent, largely in the way that lead follow-up was 100% sales-dependent and thus lacked scalability, others quickly took center stage.
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