Onalytica B2B

OCTOBER 1, 2018

I needed an efficient way to keep in touch and a newsletter/blog seemed like a natural fit. But I prefer the organic/friendship approach to the paid side. Such a smart, fun and effective tactic. No way to stay top of mind. So I started writing. That was step three. I love collaboration and influencer marketing… I truly do.

Marketing AI 171

Marketing AI Sales Qualified Leads Conference Lead Scoring 171

Onalytica B2B

OCTOBER 26, 2016

In theory, a very efficient and effective means of achieving direct marketing. This intelligence gives brands insight into which platforms they can work with influencers on; the most expensive channels and perhaps therefore the most effective. WHAT DOES THE DATA SAY?

Paid Search Agency 186

Paid Search Agency Ads SME Brand Identity 186

Onalytica B2B

APRIL 20, 2017

A brand advocate is anyone that is naturally compelled to favour, promote or defend your brand on their own accord; this could be an influencer that has transitioned into an advocate organically; a loyal customer or in fact an employee. Ensure that this isn’t only efficient, but effective, by employing a tool to aid with advocacy.

WOM 210

WOM Social Media Word of Mouth Paid Search Agency 210

Onalytica B2B

APRIL 26, 2018

Micro influencers are also far easier to engage and work with organically compared to macro influencers, so can be far more cost-effective. Influencer marketing is relationship-based, so keeping tabs of influencers’ hobbies and interests in a spreadsheet (albeit efficient) defeats the point.

Work Management 279

Work Management Lead Scoring Lead Ranking Budget Programs 279

Onalytica B2B

JANUARY 18, 2017

Adoption among enterprise-class organizations is high, but market penetration among all businesses remains low. Winners will be decided by how well we integrate martech across our organizations and use it to deliver results that stand the test of time.” 2017 will see some exciting new content types and channels come to the fore.

Enterprise Management 50

Enterprise Management Work Management Marketing Management Brand Identity 50

Onalytica B2B

NOVEMBER 2, 2017

Ryan Visse r , Head of Social Media at VMware – How VMware are effectively working with B2B influencers. A brand’s tone of voice can be very effectively portrayed through both your influencers and your staff members. Employee-generated-content is valuable and cost efficient.

Work Management 202

Work Management Paid Search Agency Advertising Agencies Marketing Management 202

Onalytica B2B

APRIL 27, 2017

Influencer marketing is more effective on social media. Influencer marketing is an effective way of acquiring customers. Effective means for achieving optimal SEO. While influencer marketing can aid with SEO organically, this is a longer term process. Efficient direct marketing.

Paid Content 235

Paid Content PPC Paid Search Agency WOM 235