The Forward Observer

MARCH 29, 2024

B2B Social Selling Strategy: Connect with Customers, Build Relationships, and Drive Sales by Julie Atherton About the Book Social media, when deployed strategically and effectively in B2B channels, offers a uniquely personal long-term networking opportunity for sales teams and business professionals.

Social Marketing 169

Social Marketing B2B Marketing Marketing & Strategy Marketing Strategy 169

The Forward Observer

DECEMBER 1, 2023

DISCOVER Questions® for Connections, Clarity & Control: The 10th Anniversary Edition by Deb Calvert About the Book Field research, interviews, and practical application + updates for communicating effectively in these turbulent times. DISCOVER Questions® is a framework to make your questions more purposeful.

Buyer Personas 169

Buyer Personas Barriers Click Rate Marketing & Strategy 169

The Forward Observer

JANUARY 12, 2024

Standout Startup: The Founder’s Guide to Irresistible Marketing That Fuels Growth by Allyson Letteri About the Book Discover the powerful process that top VC-backed startups use to create an effective marketing strategy with Standout Startup. The most effective types of content to increase conversion in each phase of the customer journey.

Startups 161

Startups Top of Funnel Marketing & Strategy Paid Search Agency 161

The Forward Observer

MARCH 15, 2024

This focus on customer benefits will teach organizations: What market they are in (or could be operating in) How customers perceive their brand (and that of their competitors) in terms of benefits The most effective way to segment a market and position a brand in terms of benefits How to deliver benefits throughout the customer journey How a focus (..)

Brand Identity 189

Brand Identity Branding Work Management Marketing Management 189

The Forward Observer

NOVEMBER 3, 2023

The most effective communicators in the world all structure their messages the same way, by designing for simplicity. About the Author Ben Guttmann is an experienced marketing executive and educator on a mission to get leaders to connect more effectively by simplifying their message. The answer is simple.

Advertising Agencies 130

Advertising Agencies Work Management Paid Search Agency Marketing Management 130

The Forward Observer

NOVEMBER 24, 2023

No fluff, no BS… just straightforward and effective storytelling tactics that will transform your sales game. The methods within this book are simple, authentic, and effective. The techniques you will learn are the same ones that have helped thousands of professionals at top companies like Google, Oracle, and Visa win more business.

Storytelling 130

Storytelling Amazon Marketing & Strategy Click Rate 130

The Forward Observer

DECEMBER 29, 2023

Hopkins clearly shows how to write copy, provides methods for testing it, and shows how evidence-based advertising gets results in a measurable and cost-effective way. Learn how to use his techniques to write ads that sell with certainty. It is a must-read if you are in business, sales, or advertising.

Advertisements 152

Advertisements Advertising Sample Wikipedia 152