Convince & Convert

JUNE 11, 2010

You are one of the hardest working people out there, and every stinkin blog post of yours is educational and inspiring. You are one of the hardest working people out there, and every stinkin blog post of yours is educational and inspiring. It's actually annoying. kathysacks Couldn't be happier for you dude.

Webinar Metrics 125

Webinar Metrics Paid Search Agency Social Media PR 125

Convince & Convert

JULY 13, 2010

Every single person in a public relations firm should: 1) understand the impact of social media and 2) be able to activate that marketing potential for their clients. Educate everyone. Then I posted a couple of relevant comments on an industry forum and views of my blog went through the roof.

Social Media 140

Social Media Media PR Webinar Metrics 140

Convince & Convert

JULY 8, 2010

The mere act of opting-in is an expression of interest in your products and services, so it stands to reason that relevant product or service promotions to this audience would stimulate sales. None of the other media can do that, so it is still relevant and complete privacy is a hard thing to do as Facebook has found out.

RSS 129

RSS Paid Search Agency Social Media Email Marketing 129

Convince & Convert

SEPTEMBER 20, 2010

I’ve asserted that B2B social media tactics vary from B2C, in that they are typically rooted in consumer education and thought leadership, and thus require deeper layers of interaction. None of that is impacted in the slightest by whether you’re selling to consumers or other businesses. Linkedin Groups vs. Twitter.

Social Media 149

Social Media Media Webinar Metrics Marketing & Strategy 149

Convince & Convert

AUGUST 31, 2010

Ironically, I believe this is how brand relationships are now being built — at the center a relationship must be developed and “permission&# earned for brands to “enter&# the consumer’s life based on their meaning and relevance. I’m going to get a little education geeky and jargon filled. Im Jay Baer.

Conversion 116

Conversion Paid Search Agency Social Media Advertising Agencies 116

Convince & Convert

SEPTEMBER 20, 2010

Combined with their above average income and above average education, Twitter users’ propensity to interact with brands make them a huge potential source for Mass Influencers (although Forrester’s research says Facebook is a better pool ). Put another way, Twitter users are 3 times more likely to follow brands than Facebook users.

Social Media 160

Social Media Media Stats Statistics 160

Convince & Convert

FEBRUARY 9, 2010

Not all of those people will be relevant in helping me answer my questions about a product. Less that 5K participants, all college educated, high income, and getting news from 3 media sources a day. [link] Ike Pigott Brilliant, Jay. the sushi line says it all. Well, almost. Secondly I don't trust the source.

Social Media 119

Social Media Webinar Metrics Media Paid Search Agency 119

B2B Marketing Zone Posts

AUGUST 3, 2010

Search engines look at on-site factors to determine relevance, but at external links to gauge authority. Tell a Memorable and Relevant Story to Make Your Content Marketing Positively Viral - Content Marketing Today , July 29, 2010 Geico’s Drill Sergeant Therapist Gets It Just Right. Media Plan (5). Share this on Bebo.

Ning 40

Ning Paid Content Facebook Sales Management 40

Convince & Convert

MARCH 16, 2010

Much less time is spent in the public stream, where discoveries occur, and much more time is spent answering replies, and monitoring relevant topics via Twitter search. People like me – NOT teens, educated, professional – are the ones I follow on twitter & vice-versa. Those are the people I am interested in.

Social Media 125

Social Media Media Paid Content Webinar Metrics 125

Convince & Convert

MARCH 2, 2010

As I wrote just a couple weeks ago, email and social media are more alike than different , and the major corporations that comprise much of the customer bases of ExactTarget and CoTweet are embracing that concept. Really, what is social media from the brand perspective but email 2.0?

Business 117

Business Paid Search Agency Social Media Analysis 117

Convince & Convert

JUNE 16, 2010

The Secret Sauce Is Relevance I’m noticing common themes among social media successes like BBVA bank. The secret sauce is being endlessly useful and hyper-relevant to customers. Jay gives outstanding examples of how to discover what’s relevant. They’re strategic investments, not tactical expenses.

Social Media 120

Social Media Paid Content Media Webinar Metrics 120

Convince & Convert

SEPTEMBER 20, 2010

For small businesses, I think the benefits come in great chunks (with little benefit other than education in between). For example: You connect with a media professional via Twitter who does a story about your business. For example: You connect with a media professional via Twitter who does a story about your business.

Twitter 147

Twitter CRM Business Paid Search Agency 147

Convince & Convert

SEPTEMBER 21, 2010

SXSW needs a much better vetting process if it’s going to retain even a modicum of educational value. The best parties are always those that are purposely kept quiet, and this year was no exception, with David Armano and Dell’s Richard Binhammer reprising the daytime All Hat party for social media types.

Social Media 127

Social Media Media Paid Content Conference 127