ANNUITAS

JUNE 28, 2012

More education beyond the technology. I was speaking to a client a few weeks ago about the work we’ve been providing on their lead management process development and marketing automation. We all – vendors and consultants alike – should be doing everything we can to educate, enable and equip our customers. Hence, the list.

Marketing Automation Services 100

Marketing Automation Services Work Management Marketing Management Vendors 100

Online Marketing Institute

JULY 31, 2009

The lead management automation market, about which I blogged previously , continues to attract new players at a rapid rate. The main problems targeted are keeping the pipeline full of marketing-qualified leads and automating the process of nurturing demand not yet ready to buy.

Enterprise Management 40

Enterprise Management Work Management DemandBase Marketing Management 40

ViewPoint

JULY 11, 2011

And I might add, you’ll need to use outbound to interrupt prospects earlier as many savvy self-educators can be getting 70% of the way through the buying process without talking directly with one of your sales reps. One answer includes applying, tracking and measuring best-practice sales lead management processes.

Enterprise Management 120

Enterprise Management Work Management Marketing Management Marketing Automation Services 120

NuSpark Consulting

JANUARY 21, 2012

B2B lead generation and lead management is a complicated process that can’t be detailed all in one book. Below are a variety of books that I consider the cream of the crop in b2b marketing and lead management. It’s probably the first book to marry content marketing with lead management strategy.

Demand Generation 100

Demand Generation Lead Generation Demand Generation 100

thePoint

MAY 25, 2018

The answer is to cultivate and educate some key advocates that will work with you to build the end-to-end measurement and appreciation of your impact on the business. Keep them informed, educated, and involved in the process. Lead Generation, Lead Management & Lead Nurturing.

Paid Search Agency 40

Paid Search Agency Work Management Sales Management Marketing Management 40

The ROI Guy

OCTOBER 13, 2010

Leads captured using Alinean Interactive White Papers are directly integrated with lead management systems including Eloqua, MarketFirst and Salesforce.com, collecting and passing on key contact and profile information for lead scoring, nurturing and follow-up.

Paper 40

Paper Enterprise Management Marketing Management Lead Scoring 40

Lead Liaison

DECEMBER 31, 2018

Dallas, Texas – Lead Liaison first launched their event lead capture solution, GoCapture!™, They have rapidly become the global leader in event lead management. marketing automation platforms (HubSpot, Eloqua, Salesforce.com Marketing Cloud, etc.), About Lead Liaison. ™, in October of 2017.

Lead Liaison 48

Lead Liaison Cost per Lead Enterprise Management Lead Management 48

Online Marketing Institute

JULY 31, 2009

Home Forrester Research « Getting Up Close and Personal | Main | Social Technographics Data Now Available » March 20, 2008 B2B Lead Management Market Heats Up [Posted by Laura Ramos ] Since the start of this year, I’ve been receiving a boatload of briefing requests from companies wanting to show me their lead generation and management solutions.

Enterprise Management 40

Enterprise Management Work Management Marketing Management Lead Management 40

Online Marketing Institute

JULY 31, 2009

Home Forrester Research « We’re renaming the blog | Main | New networks in the news » April 16, 2008 Numeric Scoring: The Key To Lead Management Success [Posted by Laura Ramos ] Recently I saw a preview of Eloqua’s spring release and it got me thinking about the role lead scoring plays in determining campaign effectiveness.

Lead Ranking 40

Lead Ranking Lead Scoring Enterprise Management Work Management 40

Televerde

DECEMBER 19, 2017

In this 5-part blog series, the experts at Televerde will give you a step-by-step education on how to modernize your marketing for increased profitability. Not long after integrating Eloqua with Salesforce CRM, this client recouped its investment and created a $36 million opportunity pipeline. Read the manufacturing case study now.

Marketing Automation Services 74

Marketing Automation Services Eloqua Forrester Buyer Personas 74

Biznology

JANUARY 29, 2014

So education campaigns are underway. Their data shows that companies using automation combined with a reasonable lead management process—inquiry generation, qualification, nurturing and hand off to sales—produced four times the sales volume of companies with automation but with weaker processes.

Marketing Automation Services 80

Marketing Automation Services Work Management Marketing Automation Marketing Management 80

ViewPoint

FEBRUARY 27, 2014

So education campaigns are underway. Their data shows that companies using automation combined with a reasonable lead management process—inquiry generation, qualification, nurturing and hand off to sales—produced four times the sales volume of companies with automation but with weaker processes.

Marketing Automation Services 120

Marketing Automation Services Marketing Automation Work Management Marketing Management 120

Lead Liaison

MARCH 1, 2019

™ was mentioned in several of the educational sessions and conference panels throughout the week, as well. The show reinforced the fact that we have an industry-leading solution with distinct competitive advantages that people are craving,” says Jen Worsham, Director of Marketing at Lead Liaison.

Lead Liaison 48

Lead Liaison Lead Capture Lead Scoring Lead Ranking 48

Customer Experience Matrix

MAY 20, 2009

As I and others have written, the immediate implication of this change is that marketing systems should provide salespeople with more information about prospect behaviors – what Steve Woods of Eloqua elegantly calls “digital body language”. I haven’t seen much written about the burden that this change places on the marketing systems.

Digital Asset Management 120

Digital Asset Management Work Management Marketing Management Rules 120

ANNUITAS

JULY 17, 2012

Today’s buyer wants to self-educate and is not interested in engaging with sales until he has a clear understanding of the problem(s) and how to solve them. To be a part of the conversation, sales people today must be present when and where the buyer is learning and provide relevant content to support the buyer’s education process.

Eloqua 100

Eloqua Top of Funnel B2B Thought Leadership Marketing Automation Services 100

The Effective Marketer

FEBRUARY 16, 2011

Note: I used publicly available data and wasn’t able to find Eloqua’s Series A, so I deducted based on valuation of their second round. Companies are fighting for customers, trying to educate the market, and we may be seeing the beginnings of consolidation. The Marketing Sherpa data is based on a sample of 300 CMOs.

Marketing Automation Services 100

Marketing Automation Services Enterprise Management Work Management Marketing Automation 100

Heinz Marketing

JANUARY 22, 2018

So even with some sales engagement tools, polite and professional and personalized persistence, boy, that’s a lot of Ps, that really is what separates the winners from the losers in terms of lead management and lead conversion. ” Or if it’s an education company, “Sign up for your education classes.

Marketing AI 57

Marketing AI Top of Funnel Work Management Enterprise Management 57

Martech

FEBRUARY 25, 2022

Marketing automation platforms are a critical part of the martech ecosystem for many businesses, offering numerous benefits by streamlining manual B2B marketing tasks, including lead management, email campaign development and landing page creation. Oracle Eloqua. A graphic showing the Oracle Eloqua platform (via Oracle).

Marketing Automation Services 120

Marketing Automation Services Enterprise Management Work Management Marketing Management 120