Anything Goes Marketing

AUGUST 7, 2007

I was camping this past weekend and my sister brought with her a CD of this hilarious comedian, John Pinette. If you haven't heard of him, you will soon enough. Here's a clip of him describing how he hates lines of any kind. Why is this so funny? I think we all hate lines. We all hate waiting. We want what we want and we want it now! The reality is that we're going to have to wait.

Online Marketing 104

Online Marketing Paid Search Agency Cable Ad Frequency 104

WebMarketCentral

AUGUST 10, 2007

Note: this is the first of two guest-posts from PR guru-ess Cece Salomon-Lee on how Web 2.0 has changed the practice of PR and how PR professionals can best take advantage of blogging and other social media. When Tom asked me to contribute an article about PR and blogging outreach, I was both flattered and yet apprehensive at the same time. I mean, I admit it.

PR 21

PR Outreach Blogger Web 2.0 21

Customer Experience Matrix

AUGUST 6, 2007

Continuing with Friday’s thought , it’s worth giving a concrete example of what QlikTech makes easy. Let’s look at the cross-sell report I mentioned on Thursday. This report answers a common marketing question: which products do customers tend to purchase together, and how do customers who purchase particular combinations of products behave? (Ok, two questions.

Examples 120

Examples Cross-Selling User-Generated Content Aggregators 120

WebMarketCentral

AUGUST 7, 2007

Thank you to everyone who emailed inquiring about the safety of my family following last week's tragic collapse of the 35W bridge here in Minneapolis. Thankfully, my family and I are safe, as are our close friends and relatives in the area. Still, it is amazing and a bit frightening how close to home a disaster like this can hit, even in a large metropolitan area.

Personalization 20

Personalization Contacts Video Marketing Best Practices 20

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Webinar Metrics

WebMarketCentral

AUGUST 6, 2007

Viral marketing campaigns can work for B2B lead generation with the right media and promotional methods. Even with the most careful planning and execution, however, not every campaign will be a huge success. Here are some considerations to keep in mind when design viral marketing programs: Viral Marketing Caveats To maximize your odds of success with viral marketing, create a yearly plan for viral campaigns (the operating principle here is that even baseball's best sluggers don't get a hit every

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Viral Marketing Lead Generation Sales Qualified Leads B2B Marketing 20