Customer Experience Matrix

JANUARY 17, 2008

Loyal readers will recall a series of posts before New Years providing updates on the major marketing automation vendors: SAS , Teradata , and Unica. I spoke Aprimo around the same time, but had some follow-up questions that were deferred due to the holidays. Now I have my answers, so now you get your post. Aprimo, if you’re not familiar with them, is a bit different from the other marketing automation companies because its has always focused on marketing administration—that is, planning, budget

Work Management 120

Work Management Marketing Management Campaigns Allocation 120

Buzz Marketing for Technology

JANUARY 14, 2008

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readwrite

JANUARY 15, 2008

Even with the home mortgage meltdown in the US theatening to pull the econonmy into a recession, analysts feel confident that the online ad market will remain healthy. “We believe the secular growth of the Internet will enable Internet fundamentals to outperform,” wrote Piper Jaffray senior research analysts Aaron Kessler and Gene Munster in a report last Monday. “Whereas Internet advertising budgets were the first to be cut during the market crash in 2000, we believe the prove

Ads 40

Ads Television marketing Broadcasting Internet Marketing 40

WebMarketCentral

JANUARY 18, 2008

My last post listed several of the best news articles from 2007 on how to effectively use social networking sites for marketing. Here are some of the best blog posts on social networking and social media marketing strategies and tactics. 7 Reasons Why Niche Social Media Outlets are Better Than Digg by AjaxNinja After noting that "Digg has an immense amount of traffic and getting landed on the front page will send a tsunami of new readers to your blog or website, but getting onto the front page i

Linkbait 20

Linkbait Social Media Ning PageRank 20

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Buzz Marketing for Technology

JANUARY 13, 2008

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WebMarketCentral

JANUARY 14, 2008

The first step in any SEO effort is determining the right keywords and key phrases to optimize on—making sure the search terms chosen contain the words that your customers and prospects use when looking for a product or service like yours, and that the terms you optimize on actually get a reasonable amount of search activity. Here are some of the best tools for conducting keyword research and building a search phrase list.

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Keywords Research SEO Tools 20