Mon.May 16, 2011

Trending Sources

What Makes #ungeeked So Special

Sazbean

You could say it’s the speaker lineup and that they lead discussions instead of giving presentations. You could say it was the variety and depth of topics — or that the price for a 3 day conference was very reasonable.

The Commoner’s Guide to Using Social Influence

grow - Practical Marketing Solutions

By Neicole Crepeau, Contributing {grow} Columnist. Love it or hate it, the topic of “who is an influencer&# is hot, right now. There are plenty of tools like Klout and PeerIndex to drive you crazy on this subject, but here is an important thought.

5 Ways to Make QR Codes Work

Marketing Edge

Time 27:51 Nellymoser is an interactive agency focused on the mobile experience and doing creative work with QR Codes and other digital tagging. The Marketing Edge Podcast spoke with Roger Matus, Hitting on a single topic in marketing, social media and business communications. Quick and to the point. Time 27:51 Nellymoser is an interactive agency focused on the mobile experience and doing creative work with QR Codes and other digital tagging.

Content Marketing with Videos: Free Webinar

Writing on the Web

You probably already know you should be using video to attract readers to your website, but you might not know how easy and quick it is. Publishing video on your site is like a client magnet. Trust me on this, you don’t need to buy expensive tools and hire a producer.

Video 44

5 Pillars of Marketing Automation Success

Ensure Your B2B Marketing Clients Get the Best Results

More Trending

The Power of Story-telling in B2B Marketing

Fearless Competitor

Find New Customers | The Power of Great Story-Telling. Story-Telling is a powerful tool in B2B marketing. Strong characters, great story lines and an engaging plot grabs the viewer and holds on tight.

B2B Marketing Stats from HubSpot’s Marketing Data Box

Webbiquity

HubSpot last week released the Marketing Data Box , a 3.4 megabyte, 65-slide data dump of marketing facts and statistics from a variety of sources.

Do consultants make the best executives?

Fearless Competitor

More and more I see top independent sales and marketing experts taking jobs as VPs of Sales and/or Marketing. What is happening and why? Why are companies hiring people like Nigel. Nigel Edelshain. Edelshain of Sales2.0

Best 52

6 Brilliant Uses of Video

It's All About Revenue

by Joe Chernov | Tweet this. If a picture is worth a thousand words, how much is a video worth? The answer: Maybe the future of your marketing program, that’s how much. We’ve won a bunch of awards for our Future of Revenue video, and we are proud of that. But inspiration is a far more appealing emotion than pride. So we thought we’d round up several videos that inspire us. In our opinion, these are six of the most brilliant uses of video that we’ve ever seen.

B2B Marketing Trends for 2016

25 B2B marketing thought leaders answer the question "What do you expect to B2B marketers to be doing more of or differently in 2016?" The results are amazing insights around content marketing, achieving business results, alignment, employee advocacy, new technologies, customer experience and more.

Great guest bloggers coming

Fearless Competitor

Aprimo hired Find New Customers because of our world-class network of top experts. Now we bring you these top experts as guest bloggers. You’ll know some of these too.

Cool Tools Series: Repurpose Content on Brainshark

The Content Factor

In addition to repurposing our "Secrets of Case Study Winners" white paper on YouTube last week, now we have also put the same content on Brainshark to see whether that method is just as easy and effective. Here's the result: read more. Content Marketing Multimedia Tools

Kill the live webinar

Fearless Competitor

Live webinars are a big mistake. Stick a fork in live webinars. They are done. The live webinar should land on the ash heap of history. Have you ever had audio problems? Loss of video? Who hasn’t? Why are their so few live shows on TV? The webinar experts at Avitage are right.

6 Things to Consider When Building Your Lead Scoring Matrix

Modern B2B Marketing

by Andrew Spoeth Long gone are the days where you acquire a lead and send it automatically to sales. Today, in B2B marketing, constructing a strong lead management system is vital to top line revenue growth, and lead scoring plays a significant role in this.

Flip My Funnel - Guide To B2B Account Based Marketing

As modern B2B marketers, we have been lucky enough to witness some of the most dramatic shifts in marketing strategies and technologies.

How To Mine Twitter for Sales Leads | PWB Marketing Blog

PWB Marketing Blog

Sales Mgmt: How much time do you have left?

Your Sales Management Guru

Sales Management: How much time do you have left? Generally most sales teams have until the end of June to achieve your quarterly objectives, these objectives maybe measured as quota attainment, headcount, CRM utilization or even certain levels of training accomplishment. As sales leaders your quota achievement could be based upon either “revenue or invoiced dollars” or “booked or sales dollars”. If you are focused on achieving your quarterly objectives time is running out.

E-Quip Blog: The Power of the Welcome

E-Quip

Best-selling author and consultant Harry Beckwith writes, "In our work, we have found that the first five seconds--the greeting, the welcome, the receptionist's answer--influence customer satisfaction more than any other act

Planned Behavior in B2B: How What People Think Affects What They Buy

B2B Ideas @ Work

As a B2B marketing agency, we’re always learning about ways to motivate buying behavior for our clients. And though much of that learning may occur on the job, there are also social and behavioral scientific theories we use to guide our strategies and help us develop successful campaigns.

B2B Marketing Trends for 2016

25 B2B marketing thought leaders answer the question "What do you expect to B2B marketers to be doing more of or differently in 2016?" The results are amazing insights around content marketing, achieving business results, alignment, employee advocacy, new technologies, customer experience and more.

Watson? Quora? What's the perfect answering machine?

Biznology

Image by andertoons via Flickr. by Aaron Kim. When Quora announced earlier this month that they were eliminating their policy against self-promoting questions and answers, some analysts wondered if that was opening the gates for spammers to dominate the conversation.

Pace Yourself: There’s No Finish Line in B2B Social Media Marketing

Savvy B2B Marketing

This is the third post in a five-part series by Billy Mitchell on social media marketing in the B2B world. In this post, Billy Mitchell discusses what’s needed to succeed in the long haul.

Are You Calling A List Or Finding Opportunities?

Sales Prospecting Perspectives

A targeted list is a great starting point - I can’t emphasize starting point enough. Talented reps with the right prospecting skills will slam dunk a successful campaign. While it’s easy to pass along marketing generated leads to inside reps and put a script in front of them , this is not the best use of your time or theirs.

The VP of Marketing Corner

B2B Lead Blog

As the first senior marketing executive at an early stage technology company, the demands for urgent attention are without end. Even in a very successful company, marketing is often playing catch-up with the rest of the organization. All of the “classics” are in abundance—better website, better messaging, more social media

Lead Generation Checklist

You spend a lot of time, energy, and money doing lead generation to capture leads but it's how you manage them that makes the difference between success and failure.

Why Your Business Should Blog

Client Bridge

From Jeff Bullas, a look at the marketing benefits for a business that commits to blogging. A Hubspot survey of business executives showed that the majority felt that blogs were a cheaper source of leads than any other method of lead generation. Because of cost, small businesses have been leading the way on blogging and inbound marketing. 10 Benefits of a Business Blog. Exposure. Traffic and Subscribers. Attracts New Business Partnerships. Qualified Leads. Lower Marketing Expenses.

The Science of Creating Demand, Upon Demand, When Demand is Needed

ViewPoint

James Obermayer, Executive Director and CEO of the Sales Lead Management Association and President of Sales Leakage Consulting is a regular guest blogger with ViewPoint. Not everyone can do it. Not everyone has the talent to do it. But when they do it, they do it exceedingly well.

Mobile Search More Important to Marketing Efforts [Data]

Hubspot

On-the-Go Usage Means Searchers Are Likely to Take Action. As smartphones become the norm and mobile internet access a part of everyday life, mobile habits are changing and online activities are growing more popular.

Teaching Lawyers How to Tweet: Social Media Is Like Crossing the Street

Hubspot

The following is a guest post by Jeff Cutler. Jeff can be reached via email at jeff@jeffcutler.com , and you can check out his other articles at www.jeffcutler.com. In mid-April, I found myself sitting on a panel presentation for the American Bar Association.

B2B Marketing Trends for 2016

25 B2B marketing thought leaders answer the question "What do you expect to B2B marketers to be doing more of or differently in 2016?" The results are amazing insights around content marketing, achieving business results, alignment, employee advocacy, new technologies, customer experience and more.

3 Inbound Marketing Lessons I Wish I'd Known @ Mint.com

Hubspot

This guest blog post was written by Noah Kagan, Chief Sumo of web deals site AppSumo.com , a daily deals site for web entrepreneurs. He was formerly an early employee at both Facebook and Mint. I did all of marketing at Mint until they launched and then they subsequently sold for $170,000,000.

Lessons in Viral Marketing From the Sh*t My Dad Says

Hubspot

Creating content that goes viral is no easy feat.