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GROW - PRACTICAL MARKETING SOLUTIONS MAY 16, 2011  The Commoner’s Guide to Using Social Influence By Neicole Crepeau, Contributing {grow} Columnist. Love it or hate it, the topic of “who is an influencer&# is hot, right now. There are plenty of tools like Klout and PeerIndex to drive you crazy on this subject, but here is an important thought. How can we use this information to help our businessess? The big brands are spending mega-bucks on this stuff. What about you and me? Amplifier. | MARKETING EDGE MAY 16, 2011 5 Ways to Make QR Codes Work Time 27:51 Nellymoser is an interactive agency focused on the mobile experience and doing creative work with QR Codes and other digital tagging. The Marketing Edge Podcast spoke with Roger Matus, Hitting on a single topic in marketing, social media and business communications. Quick and to the point. Time 27:51 Nellymoser is an interactive agency focused on the mobile experience and doing creative work with QR Codes and other digital tagging. marketing mobile Implement QR Codes Microsoft tags mobile marketing QR Codes social tagging | MARKETING GENIUS BLOG MAY 16, 2011 Marketing Automation: State of the Union Just got done reading Jessica Groopman’s excellent survey of Marketing Automation (MA) buyers by Focus ( download here ). After 10 years as an automation user and vendor, I’m both encouraged and depressed by the results. The most striking improvement the survey shows is that 69% of respondents said that MA had met or exceeded their expectations. When I founded Genius.com in 2004, our internal research showed that number at less than 10%. Clearly the space has made leaps and bounds improvements since then. Now 80% of MA users say they get positive ROI in less than 12 months (but still, 12?) | HUBSPOT MAY 16, 2011  3 Inbound Marketing Lessons I Wish I'd Known @ Mint.com This guest blog post was written by Noah Kagan, Chief Sumo of web deals site AppSumo.com , a daily deals site for web entrepreneurs. He was formerly an early employee at both Facebook and Mint. did all of marketing at Mint until they launched and then they subsequently sold for $170,000,000. Start Early. Remember how your mom used to say, “the early bird gets the worm.” Educate them. | | | | | | | |
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MARKETING INTERACTIONS | MONDAY, MAY 16, 2011 Marketing and Sales - Two islands, no bridge?
Last week I was in Minneapolis speaking at Confab and attending AA-ISP. It's the first time I've gone directly from a conference focused exclusively on content strategy to an inside sales conference. Can I just say, Whoa! It was like hoping from one island to another without a bridge. First, a snapshot of my impressions of Confab: Wonderful conference with a tight focus on a topic that's my passion. Commaraderie that spawned comments such as "I found my people!" " Inspiring conversations with people who actually "get" content. Overall, it was inspiring! MORE >> -
SAVVY B2B MARKETING | MONDAY, MAY 16, 2011  Pace Yourself: There’s No Finish Line in B2B Social Media Marketing
This is the third post in a five-part series by Billy Mitchell on social media marketing in the B2B world. In this post, Billy Mitchell discusses what’s needed to succeed in the long haul. Some B2B marketers are moving a little slowly when it comes to social media – or are completely standing still. There’s so much noise about social media out there that it’s easy to feel lost or left behind; but I encourage you to change your outlook. Realize that no matter what, there’s an opportunity to gain back the ground you’ve lost. What approach is working for you? MORE >> -
SAZBEAN | MONDAY, MAY 16, 2011  What Makes #ungeeked So Special
You could say it’s the speaker lineup and that they lead discussions instead of giving presentations. You could say it was the variety and depth of topics — or that the price for a 3 day conference was very reasonable. You could even say it was the quality of attendees and the small room so you met them all. Ungeeked Elite in Chicago was all of these things and they certainly made it one of the best conferences I’ve ever attended. Friendly & Open. Just about everyone at UnGeeked was interesting in meeting everyone else. Helpful & Giving. Interesting & Valuable. MORE >> -
THE CONTENT FACTOR | MONDAY, MAY 16, 2011 Cool Tools Series: Repurpose Content on Brainshark
In addition to repurposing our "Secrets of Case Study Winners" white paper on YouTube last week, now we have also put the same content on Brainshark to see whether that method is just as easy and effective. Here's the result: read more. Content Marketing Multimedia Tools MORE >> -
FEARLESS COMPETITOR | MONDAY, MAY 16, 2011  The Power of Story-telling in B2B Marketing
Find New Customers | The Power of Great Story-Telling. Story-Telling is a powerful tool in B2B marketing. Strong characters, great story lines and an engaging plot grabs the viewer and holds on tight. Since the biggest challenge in content marketing is “Producing engaging content&# according to MarketingProfs, B2B companies can take a lot from story-telling. This image is from the FX drama, Justified , which takes the lawman image from the 1800′s and updates it to the present day. It’s gripping, entertaining and fun. Bowd Crowder. What do you think? MORE >>
- How Nathan Dube Sold Me a Printer Via Twitter DIANNA HUFF - B2B MARCOM | MONDAY, MAY 16, 2011
- Why Your Business Should Blog CLIENT BRIDGE | MONDAY, MAY 16, 2011
- 6 Brilliant Uses of Video IT'S ALL ABOUT REVENUE | MONDAY, MAY 16, 2011
- B2B marketers shouldn’t forget the human touch. B2BMARKETINGSMARTS | MONDAY, MAY 16, 2011
- Marketing for leads and sales: What’s working for technology companies today SALES LEAD INSIGHTS | MONDAY, MAY 16, 2011
- IT and Marketing: What Priority Does IT Place on Marketing? (Part 4 of 6) FIFTH GEAR ANALYTICS | MONDAY, MAY 16, 2011
- Do consultants make the best executives? FEARLESS COMPETITOR | MONDAY, MAY 16, 2011
- Planned Behavior in B2B: How What People Think Affects What They Buy B2B IDEAS @ WORK | MONDAY, MAY 16, 2011
- Content Marketing with Videos: Free Webinar WRITING ON THE WEB | MONDAY, MAY 16, 2011
- Foursquare – A Sidewalk Barker in your Pocket SOCIAL MARKETING FORUM | MONDAY, MAY 16, 2011
- Are You Calling A List Or Finding Opportunities? SALES PROSPECTING PERSPECTIVES | MONDAY, MAY 16, 2011
- Sales Mgmt: How much time do you have left? YOUR SALES MANAGEMENT GURU | MONDAY, MAY 16, 2011
- The Science of Creating Demand, Upon Demand, When Demand is Needed VIEWPOINT | MONDAY, MAY 16, 2011
- How To Mine Twitter for Sales Leads | PWB Marketing Blog PWB MARKETING BLOG | MONDAY, MAY 16, 2011
- Content Marketing: How Companies are Doing It [Infographic] MARKETING FINGER | MONDAY, MAY 16, 2011
- B2B Marketing Stats from HubSpot’s Marketing Data Box WEBBIQUITY | MONDAY, MAY 16, 2011
- The Real Time Web: Social Media Conference RealtimeNY11 SOCIAL MARKETING FORUM | MONDAY, MAY 16, 2011
- Kill the live webinar FEARLESS COMPETITOR | MONDAY, MAY 16, 2011
- 4 Must-Haves for Must-Have Brands ENGAGE | MONDAY, MAY 16, 2011
- 6 Things to Consider When Building Your Lead Scoring Matrix MODERN B2B MARKETING | MONDAY, MAY 16, 2011
- Watson? Quora? What's the perfect answering machine? BIZNOLOGY | MONDAY, MAY 16, 2011
- The VP of Marketing Corner B2B LEAD BLOG | MONDAY, MAY 16, 2011
- Great guest bloggers coming FEARLESS COMPETITOR | MONDAY, MAY 16, 2011
- Lessons in Viral Marketing From the Sh*t My Dad Says HUBSPOT | MONDAY, MAY 16, 2011
- Are Millennials Really That Different? SALES CHALLENGER | MONDAY, MAY 16, 2011
- Teaching Lawyers How to Tweet: Social Media Is Like Crossing the Street HUBSPOT | MONDAY, MAY 16, 2011
- Mobile Search More Important to Marketing Efforts [Data] HUBSPOT | MONDAY, MAY 16, 2011
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