Sun.Jun 25, 2023

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AI Copywriting (Tools to Improve Efficiency)

Ahrefs

I’ve tested many different AI tools. And in my opinion, there are some that can help increase the efficiency of your copywriting.

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Win’s App of the Week: Slack Workflows

Heinz Marketing

By Win Salyards , Senior Marketing Consultant at Heinz Marketing For App of the Week this time, I want to highlight a tool most people should be familiar with, Slack. More specifically, I want to talk about a feature within Slack that I’ve recently become familiar with that deserves more use, Slack Workflows. What are they? Slack Workflows are quick ways to integrate simple automation into Slack channels or your instance.

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8 Most Effective B2B Sales Funnels and Marketing Platforms of 2023!

Fount Media

Effective email marketing & sales funnels are crucial for engaging customers and nurturing leads. These platforms offer features like personalized messaging, targeted campaigns, and automation, enabling businesses to deliver relevant content to the right audience at the right time. This results in improved customer engagement, higher open and click-through rates, The post 8 Most Effective B2B Sales Funnels and Marketing Platforms of 2023!

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[Deep Dive] Should Marketers Rely on Intuition?

B2B Marketing Directions

Source: Shutterstock Key Takeaways Intuition is a cognitive process that draws on our past experiences and subconscious memories to produce a quick conclusion without conscious reasoning or analysis. It's automatic and nondeliberative, but not necessarily irrational. Marketers need intuition. They will often be required to make decisions based on intuition, either because of decision time constraints or because the available evidence is inconclusive.

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How to Leverage Behavioral Science Insights for Direct Mail Success

Speaker: Neal Boornazian, President and Nancy Harhut, Co-Founder and Chief Creative Officer - HBT Marketing

Direct mail has consistently remained a powerful tool in the marketer's arsenal, but in an age of digital dominance, its effectiveness hinges on the strategic integration of behavioral science. 💡 When you incorporate powerful behavioral science principles into your direct mail marketing strategies, you can prompt the hardwired decision-making shortcuts your audience relies on — and that automatically unlocks new avenues for engagement, conversion, and brand loyalty.

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Regain Customer Trust After Your Company Makes a Mistake

Navigate the Channel

Running a business often demands that business leaders be good at everything, or at least a little of everything. It’s asking a lot of those in charge and, inevitably, the places where things go awry are often in areas where company leaders lack expertise or resources. Businesses also consist of humans and humans make mistakes. Considering these factors and despite control measures to avoid it, your company is going to goof up—maybe badly—with its customers, employees or vendors.