B2B Marketing Directions

MAY 31, 2015

Earlier this year, Huff Industrial Marketing, KoMarketing, and BuyerZone published their 2015 B2B Web Usability Report. The report is based on a survey of business leaders that generated 262 responses. So, while this wasn't a particularly large survey, several of the findings deal with issues that are important for B2B marketers. Remember the Basics The first important takeaway from this research is that companies should keep the basics in mind when designing their website and developing website

Social Media 49

Social Media Research Marketing Websites Media 49

TaylorMadeIn KEW

MAY 31, 2015

Last week I read a great blog by Joel Harrison , editor of B2B Marketing, where he suggested the end of ROI in B2B may be at hand. In fact, I’ve believed for some time now that ROI as we know it in B2B is simply no longer useful or relevant in this social era. Of course, we’d all love to quantify our marketing activity with a single number – this amount of marketing spend generated this amount of revenue.

ROI 48

ROI B2B Marketing B2B Work Management 48

SnapApp

MAY 31, 2015

By Victoria Hoffman , Content & Community Manager at Uberflip. Blog post, infographic, eBook, repeat. Sound familiar? Too many content marketers get bogged down by the daily content crunch and wind up defaulting to what I like to call “content marketing broken record” mode. Over and over again, you find yourself spitting out the same content formats and developing bad content habits.

Top of Funnel 78

Top of Funnel Content Marketing Lead Scoring Lead Ranking 78

Hubspot

MAY 31, 2015

This post originally appeared on HubSpot's Sales Blog. To read more content like this, subscribe to Sales. My freshman year of college, I had a roommate who participated in an internship program in Washington, D.C. At the end of the internship, the students in the program attended a networking event with alumni in the city. She told me that she and the other interns competed to collect business cards -- the “winner” was the one who ended the night with the most.

Tips 61

Tips Hubspot Contacts Course 61

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